ubongo
Ubongo is a pan-African non-profit social enterprise that creates fun, localised, multi-platform edutainment content for children, reaching millions of families across 41 countries through TV, radio, mobile apps, and digital platforms.
Company facts
- Founded
- 2013
- Headquarters
- Tanzania
- CEO
- Mwasi Wilmore
About
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise, they create fun, localised, and multi-platform educational content that helps kids learn and leverage their learning to change their lives. Founded in 2013 and headquartered in Dar es Salaam, Tanzania, Ubongo has grown to become a pan-African leader in education, known for creating research-led, engaging, and culturally grounded learning content for children. The organization produces beloved children's television shows including Akili and Me for ages 3-6 and Ubongo Kids for ages 7-12, which are broadcast across 41 countries in Africa in multiple languages including English, Kiswahili, Hausa, Yoruba, Chichewa, Kinyarwanda, and more. Through a powerful combination of mass media, strategic partnerships, and technology, Ubongo delivers learning at scale, reaching over 32 million families monthly with their edu-cartoons and radio programs. Ubongo creates localized, multi-platform Entertainment-Education for school-age children and their parents in Africa. Their content improves school readiness, learning outcomes, and promotes social and behavioral change for children, caregivers, and educators. The organization has received numerous awards including the UNESCO ICT-Education Award, the Al-Sumait Prize, and the Klaus J. Jacobs Best Practice Prize for their innovative approach to education across the continent.