Valor Hospitality Europe

About

Valor Hospitality Partners was founded in 2012 by Euan McGlashan and Steve Cesinger with a bold vision: to transform the hospitality industry by combining global expertise with deep local knowledge. The co-founders recognized that successful hotel management requires more than just following standard practices - it demands understanding the unique character of each community where they operate. From their initial launch in the UK hospitality scene, where they took on underperforming properties and turned them into thriving successes, Valor has grown into a leading global full-service hospitality company. Today, they manage over 85 hotels across 68 cities worldwide, with operations spanning the Americas, UK and Europe, Africa, Middle East, and Asia. The company employs over 7,000 Hotelitarians - employees who embody their distinctive culture built on passion, realness, inspiration, dynamism, and excellence (P.R.I.D.E.). Valor's unique approach, which they describe as creating a 'whole world of local,' means they paint successful practices from hotels in other parts of the world with local color. This philosophy has enabled them to work with leading brands including Hilton, Marriott, and IHG while maintaining properties that reflect the authentic character of their locations. The company offers comprehensive services including hotel management, new development, rebranding, sales and marketing, investments and acquisitions, food and beverage operations, asset management, and revenue management.