Vividly
Trade promotion management software for consumer packaged goods brands.
Company facts
- Founded
- 2017
- Employees
- 148
- Headquarters
- United States
- Type
- Private
- Funding
- Series B · $30M · 2025
About
Vividly is a cutting-edge trade promotion management platform that empowers retail brands to maximize their market potential through dynamic and effective strategies. In as little as two weeks, companies can streamline their trade promotion management, reconcile deductions using artificial intelligence, and enhance return on investment (ROI) with comprehensive, real-time analytics. By adopting Vividly's innovative solutions, brands can navigate the complexities of trade promotions, which is critical since studies show that over 70% of brands struggle with promotions at shelf space. Trusted by more than 2,500 consumer packaged goods (CPG) professionals, Vividly stands out by providing tools that significantly improve trade spend strategies. These tools not only facilitate smarter decision-making processes, but also help in recovering unexpected losses by optimizing trade promotional expenditures. For instance, companies leveraging Vividly's state-of-the-art analytics report substantial savings in labor costs associated with deduction processing and improved accuracy in forecasting sales and promotions. Vividly's mission is to turn complex data into actionable insights, enabling brands to operate with the efficiency of market leaders while retaining their agility as a growing business.