Vuori

Designs and sells performance athletic and lifestyle apparel.

Company facts

Founded
2015
Employees
2,330
Headquarters
United States
Type
Private
Funding
Secondary Market · $825M · 2024

About

Vuori is a premium performance apparel brand that blends fitness, surf, sport, and art, drawing inspiration from Coastal California's active lifestyle. The company focuses on high-quality, functional garments that support both training and everyday wear. Vuori differentiates itself by redefining traditional activewear through a holistic design philosophy that merges performance, style, and sustainability. The brand fosters a culture of innovation and community, appealing to individuals who value versatility and mindful living.