Zeta Global

About

At Zeta Global, we are revolutionizing the marketing technology landscape through groundbreaking advancements in artificial intelligence and data analytics. Founded in 2007 by David A. Steinberg and John Sculley, our vision was to simplify the complexities of marketing by creating an intelligent, unified platform. Today, the Zeta Marketing Platform (ZMP) stands as a testament to this vision, leveraging advanced AI and trillions of consumer signals to empower marketers to acquire, grow, and retain customers with unparalleled efficiency. Our platform is distinguished by its foundation in one of the industry's largest proprietary opt-in databases, unifying identity, intelligence, and omnichannel activation into a seamless experience. This allows our enterprise clients across diverse verticals to personalize consumer experiences at an individual level, across every conceivable channel, from email and social media to connected TV and beyond, thereby delivering superior marketing program results. Our commitment to innovation is relentless. We continuously enhance the ZMP, which integrates sophisticated machine learning algorithms to analyze billions of structured and unstructured data points, predicting consumer intent with remarkable accuracy. The platform's Consumer Data Platform (CDP+) ingests, analyzes, and distills disparate data points to generate a holistic, single view of each consumer, encompassing their identity, profile characteristics, behaviors, and purchase intent. This deep understanding enables highly personalized and targeted marketing campaigns. Strategic acquisitions, such as Boomtrain for enhanced AI and machine learning capabilities and Disqus for expanded data assets and audience reach, have further solidified our technological prowess. We are not just a platform provider; we position ourselves as a strategic partner, offering expert resources and support to ensure our clients achieve their marketing objectives and drive substantial growth. Through continuous adaptation and a holistic approach, Zeta Global is dedicated to helping brands navigate the intricate world of modern digital marketing and exceed their goals, setting new benchmarks in marketing technology.