360 Marketing Manager Luxury Retail & Couture

360 Marketing Manager Luxury Retail & Couture Company: Snusha Job Location: Pune, Maharashtra, India Employment Type: Full-time Experience Required: 5 - 8 years Salary: 40K65K a month Position: 360 Marketing Manager Job Details Industry: Luxury Clothing / Couture / Premium Fashion Department: Marketing & Brand Development Reporting To: Founder / Business Head Experience: 58 years preferred About Snusha Luxury Couture Snusha Luxury Couture is a luxury clothing brand focused on premium fashion, sophisticated design, and an elevated customer experience. We are looking for a strategic, creative, and commercially driven 360 Marketing Manager to lead the brand's marketing initiatives, strengthen brand positioning, expand customer reach, and drive business growth across retail and digital channels. Key Performance Indicators (KPIs) Brand awareness and qualified audience growth. Retail sales growth and marketing-attributed revenue. Showroom footfall and customer appointment generation. Enquiry-to-purchase conversion rates. Digital campaign ROI and customer acquisition cost.E-commerce revenue and online conversion, where applicable. Influencer and PR campaign effectiveness. Customer retention and repeat-purchase revenue. Key Responsibilities 1. Brand Strategy & Marketing Planning Develop and execute annual, quarterly, and monthly marketing plans. Build a distinctive luxury brand identity and consistent brand communication. Plan marketing campaigns around collection launches, festive seasons, wedding seasons, and fashion trends. Research competitors, target audiences, market trends, and customer preferences.2. Digital & Performance Marketing Lead digital marketing across Instagram, Facebook, Google, and relevant online platforms. Oversee paid advertising campaigns to generate qualified enquiries, store visits, appointments, and sales. Manage social media strategy, content calendars, fashion shoots, reels, campaign creatives, and brand storytelling. Monitor campaign performance, marketing ROI, customer acquisition costs, and conversions.3. Retail Marketing & Sales Growth Develop strategies to increase showroom footfall, customer conversion, and retail revenue. Coordinate with the sales team to convert marketing enquiries into purchases. Plan collection launches, exclusive previews, festive campaigns, and in-store brand experiences. Explore partnerships with wedding planners, stylists, luxury lifestyle businesses, and relevant retail partners.4. Influencer Marketing, PR & Brand Collaborations Build relationships with fashion influencers, celebrities, stylists, designers, and media partners. Plan influencer campaigns, celebrity styling, editorial shoots, and fashion collaborations. Manage public relations and brand visibility while maintaining a premium luxury image. Measure campaign effectiveness through5. Customer Relationship ManagementDevelop customer acquisition, retention, and repeat-purchase strategies.6. E-commerce & Omnichannel Growth Support online sales growth through the brand website and relevant digital sales channels. Improve the customer journey from discovery and enquiry to purchase. Coordinate product photography, collection listings, campaign launches, and website content. Integrate online marketing with showroom sales and customer engagement.7. Team, Agency & Budget Management Lead the marketing team and manage external agencies, designers, photographers, and vendors. Prepare and control marketing budgets and campaign investments. Establish timelines, responsibilities, deliverables, and performance standards. Present regular marketing reports and strategic recommendations to management. Compensation: 40,000.00 - 65,000.00 per month Work Location: In person .