Account-Based Marketing Manager

Who We Are, AstroLabs, the Gulf's Leading Business Expansion Platform

AstroLabs is the largest business expansion platform in Saudi Arabia, and the Gulf's leading platform for high growth companies expanding into the Saudi and UAE markets. We work alongside government entities and private sector partners to develop key sectors in the Kingdom, offering business setup, co-working, recruitment, and bespoke programs tailored to the industries we serve.

Over the last decade, we've enabled more than 1,500 global ventures to set up and grow in the Gulf, partnering with organizations including MCIT, Riyad Bank, the Royal Commission for AlUla, and Majid Al Futtaim to drive innovation across their sectors. We combine expertise in global venture sourcing, local company formation, coworking soft landing support, and bespoke program design.

Who You Are, A Commercially Driven ABM Leader

You're a senior B2B marketer who knows how to turn a focused list of high-value accounts into real commercial opportunities. You understand enterprise buying committees, spot the signals that indicate a company is ready to act, and create relevant engagement that opens doors for Sales.

You've built and run account-based marketing programs end to end, and can show their contribution to meetings, opportunities and pipeline-not just impressions or clicks. You combine strategic judgment with hands-on execution, data fluency and close collaboration with commercial teams.

What You'll Do, Key Responsibilities

Account Strategy & Prioritization

• Partner with Sales to select, score and refresh high-value target accounts based on fit, intent and commercial potential.

• Build 1:1 strategic, 1:few sector-based and 1:many scalable account programs, including a prioritized 200-company list for enterprise Business Development.

Buying Signals & Account Intelligence

• Monitor expansion announcements, funding, KSA hiring, regional headquarters activity, regulatory needs and digital engagement to identify timely opportunities.

• Research buying committees, map decision-makers and translate signals into specific marketing or Sales actions promptly.

Targeted Campaigns & Executive Engagement

• Design and execute personalized, multichannel account plays using LinkedIn, sector briefs, tailored content, executive outreach support and selective direct mail.

• Work with Content, Partnerships and Events to engage CFO, HR, Legal and leadership stakeholders through relevant assets, introductions and VIP experiences.

Sales Partnership & Pipeline Acceleration

• Lead weekly account reviews with Sales, align on handoff criteria and equip commercial colleagues with actionable account intelligence.

• Build engagement before outreach, track account progression and improve campaigns based on Sales feedback and conversion outcomes.

Measurement, Tools & Optimization

• Own account-level HubSpot reporting for engagement, meetings, ABM-sourced pipeline and ABM-influenced pipeline, with clear attribution.

• Use CRM, enrichment, intent and AI tools to improve research, scoring, personalization and execution while maintaining human quality control.

What You Bring, Skills & Experience

• 6+ years in B2B marketing, including at least 3 years running ABM programs end to end.

• A demonstrable track record of qualified meetings, enterprise opportunities and pipeline generated from named-account campaigns.

• Experience engaging complex enterprise buying committees in professional services, B2B services or SaaS.

• Hands-on command of HubSpot or Salesforce and account research, intent or enrichment tools such as LinkedIn Sales Navigator, Clay, Apollo or 6sense.

• Strong commercial judgment, analytical skills, account segmentation and campaign measurement capabilities.

• Confidence collaborating with senior Sales stakeholders and briefing content, design and marketing operations teams.

• Excellent written and spoken English; practical use of AI for research and campaign efficiency.

• GCC or Saudi market exposure, Arabic proficiency and executive-event ABM experience are advantages.

How Success Is Measured

• A consistently prioritized and scored portfolio of enterprise target accounts delivered to Sales.

• Growth in engaged target accounts and qualified meetings generated through ABM.

• ABM-sourced opportunities and pipeline, tracked separately from ABM-influenced pipeline.

• Measurable contribution to enterprise client acquisition and closed-won revenue in partnership with Sales.

• Effective account handoffs, timely signal activation and continuous improvement in account progression.

Why Join AstroLabs?

Help build the account-based marketing engine behind AstroLabs' next phase of enterprise growth. You'll work directly with commercial leaders, own high-impact programs and see how your decisions influence meaningful business opportunities across the Gulf.