Account Executive
ROLE PURPOSE
The Account Executive is the engine room of the account team. You keep work moving accurately and on time — briefs written, approvals chased, timelines held, documentation clean. You are the team's most reliable pair of hands, and you learn the client's business by living in the day-to-day detail of it.
Scope boundary: You support and execute. You do not own client strategy, budgets, or commercial negotiation — those sit with the Account Manager and above. You escalate early rather than absorb risk.
1. RESPONSIBILITIES
1.1 BUSINESS MANAGEMENT
Maintains accurate, up-to-date account documentation: status reports, contact reports, WIP trackers, approval logs.
Builds working knowledge of the client's brand, products, category, and campaign calendar.
Keeps internal teams informed of changes to briefs, timings, and deliverables.
Flags risks to timeline, budget, or quality to the Account Manager as soon as they appear.
Learns and applies agency process consistently; suggests small improvements where steps are repetitive or error-prone.
1.2 CLIENT RELATIONSHIP SUPPORT
Acts as a day-to-day contact for routine client requests, responding promptly and professionally.
Attends client meetings, takes clear notes, and circulates accurate contact reports within agreed turnaround.
Communicates in a way that reflects well on the agency: clear, courteous, and never defensive.
1.3 STRATEGIC SUPPORT
Gathers inputs that feed strategic work: competitor activity, category trends, platform updates, cultural moments.
Assembles background research, reference decks, and case studies for briefs and pitches.
Contributes ideas in brainstorms and internal reviews; is expected to have a point of view, not just take notes.
Builds familiarity with the client's audience, brand guidelines, and tone of voice.
Builds rapport with junior and mid-level client contacts.
Escalates anything commercial, contentious, or strategic to the Account Manager rather than answering it alone.
1.4 SOLUTION DEVELOPMENT & EXECUTION
Drafts and circulates clear internal briefs; confirms all inputs are present before work starts.
Traffics work through creative, content, production, and media teams; chases feedback and approvals.
1.5 FINANCIAL ADMINISTRATION
Prepares draft estimates and cost sheets for Account Manager approval.
Raises and tracks purchase orders; chases supplier invoices and documentation.
Keeps job numbers, budgets trackers, and billing records accurate and current.
Completes timesheets accurately and on time.
Never commits the agency to costs or scope without Account Manager sign-off.
Manages day-to-day production support: call sheets, scheduling, asset collection, versioning, file naming, delivery.
Ensures final assets meet platform specs, brand guidelines, and regulatory or legal requirements before delivery.
Maintains version control and a clean asset archive.
Pulls performance data from Emplifi, Talkwalker, Social Insider, and native platform analytics into agreed reporting templates.
Prepares first-draft performance reports for Account Manager review; over time, begins drafting observations, not just numbers.
Monitors live campaigns and flags anomalies (delivery issues, comment surges, errors) immediately.
2. SUCCESS CRITERIA
ACCURACY: Your work is right the first time. Reports, briefs, specs, and figures can be trusted without re-checking.
RELIABILITY: Deadlines are met. Nothing is dropped. When something is at risk, the team hears it from you early.
PROACTIVITY: You anticipate the next step rather than waiting to be asked. You come with a suggested solution, not only a problem.
CURIOSITY: You ask questions, learn the client's business, and stay current on platforms, formats, and trends.
COLLABORATION: Creative, production, and media colleagues find you organised, clear, and easy to work with.
COMPOSURE: You stay calm and professional under deadline pressure and handle feedback without becoming defensive.
3. EXPERIENCE & REQUIREMENTS
Bachelor's degree in marketing, communications, business, or a related field.
0–3 years' experience in an agency, marketing, or communications environment; internships count.
Strong written and verbal English; Arabic strongly preferred.
Confident with PowerPoint/Keynote and Excel/Sheets; comfortable learning reporting and project-management tools.
Working knowledge of social platforms as a marketer, not only as a user.
Highly organised, detail-oriented, and comfortable managing multiple deadlines.
4. PROGRESSION
Readiness for Account Manager is demonstrated by:
Running day-to-day on a workstream with minimal supervision.
Interpreting performance data rather than only reporting it.
Client contacts approaching you directly and trusting your answers.
Drafting estimates and timelines that need little correction.
Briefing creative teams well enough that work comes back on strategy.