Account Manager (Direct Marketing Agency Services)
We are seeking a marketing professional to serve as the primary day-to-day contact with clients and coordinate with the cross-functional team. The ideal candidate will:
- Approach the client's business with a sense of curiosity and desire to improve the status quo
- Have attention to detail day-to-day, but can look beyond the detail and understand how each piece fits into the bigger picture
- Be passionate about direct marketing and generating results
- Know when to take initiative and when to consult with their team
- Be tenacious in the face of challenging circumstances
- Take pride in being an extension of a client's marketing team
What you'll do:
As an Account Manager at Data Axle, you'll manage tactical execution of direct marketing campaigns, enablement programs and manage client relationships. Clients will depend on you to make sure campaigns and deliverables are done right and on time, and your internal team will rely on you to provide them with the information they need to get their job done.
Your responsibilities will include supporting the Account Director in overall account and process management, as well as, executing and managing the creative development and production cycle for multi-channel programs (email, programmatic, social, search, direct mail). This includes:
- Serving as the primary liaison between the Client and all internal departments: Strategy, Creative, Data Management, Analytics and Web Production, Print Production and Digital (Display, Social, Video)
- Nurturing and growing successful client relationships
- Being an advocate for the Client, translating their needs into actionable direction for the Agency; and being an advocate for the Agency, selling in our ideas
- Partnering with Consulting (Strategy) for new campaign design, development and implementation, including media plan, creative brief and version plan development
- Partnering with Data and Analytics teams for accurate targeting, data pull, tracking and reporting
- Partnering with internal and external Web Production, Email Service Providers, and our in-house Digital Team for accurate and on time email and digital campaign deployment
- Partnering with Print Production for accurate and on time direct mail drop (this is very limited)
- Producing program estimates, timelines, etc. with accuracy
- Understanding results and final reporting to drive more effective programs
- Overseeing quality control at every step of the process and anticipating potential issues
- Coordinating creative development for online and offline marketing channels
- Maintaining creative / data segmentation version matrices
- Maintaining daily status reports
- Coordinating overall account processes
What's in it for you:
You'll join a team of experienced direct marketing professionals who understand all aspects of direct marketing and who want you to be an integral part of the team. You’ll build client partnerships. You'll support national brands that will challenge you, and you'll represent a best-in-class agency which produces work you will be proud of.