Ad Product Marketing & Creative Lead

You will lead the go-to-market strategy for advertising formats, define advertiser segments, and develop positioning, messaging, and proof points. You will create sales materials, train sales teams, and manage external design partners. You will run brand collaborations, set creative standards, develop agency guidelines, and establish creative testing. You will also monitor competing platforms, represent the product in client meetings, and improve corporate and consumer-brand communications.

Responsibilities

• Lead commercialization of new advertising formats from pilot to general availability
• Define target advertiser segments and the problems each format solves
• Create positioning, messaging, proof points, and success metrics for launches
• Package advertising formats into sellable offerings
• Represent advertiser needs to product teams and product capabilities to sales teams
• Create sales decks, one-pagers, case studies, creative specification guides, and objection-handling materials
• Train sales teams on new advertising formats
• Manage external design and production partners
• Lead brand collaborations from concept through client sign-off
• Set creative quality standards for the KaiKai surface
• Develop creative guidelines and an agency reference library
• Establish creative testing for formats and executions
• Monitor competing advertising platforms and their offerings
• Represent the product in client and agency meetings
• Improve corporate positioning, website, LinkedIn, and company boilerplate
• Maintain regular corporate communications
• Support consumer-app positioning with the CBO

Requirements

• At least six years of experience in strategy, planning, brand marketing, business marketing, or product marketing
• Ability to translate technical capabilities into compelling marketer-focused narratives
• Knowledge of brand media buying, RFPs, brand lift, and measurement
• Ability to assess and provide client-appropriate creative feedback
• Ability to write corporate communications content
• Polish and English proficiency sufficient to lead meetings with internal teams and global clients
• Ability to work without an established process

Benefits

• Stock options