Admissions & Enrollment Recruiter
Description
Job Title: Admissions & Enrollment Recruiter
Institution: American Baptist Theological Seminary (DBA) American Baptist College
Department: Office of Enrollment, Division of Student Affairs
Reports To: Director of Enrollment Management & Vice President for Student Affairs
FSLA Classification: Exempt
Employment Type: Full-Time
Compensation: $40,000 annually, plus benefits
Effective Term: Fall 2026 through Spring 2027
The mission of American Baptist College, a historically Black College with a liberal arts emphasis, is to educate, graduate, and prepare diverse students for Christian leadership, service, and social justice the world.
Position Summary
The Admissions & Enrollment Recruiter is responsible for recruiting and engaging prospective students, supporting them through the admissions and enrollment process, and helping American Baptist College meet its enrollment goals. The Enrollment Recruiter builds relationships with prospective students, families, schools, community organizations, and referral partners while providing timely, accurate, student-centered communication about the College. The Admissions & Enrollment Recruiter, reporting to the Director of Enrollment Management & Vice President of Student Affairs, has the following responsibilities, including but not limited to spread over the following areas:
Essential Responsibilities
- Implements recruitment and outreach activities that support College enrollment goals, priorities, and approved recruitment plans. Identifies, contacts, and cultivates prospective students through phone calls, email, approved digital communication, campus visits, events, and outreach activities.
- Represents American Baptist College at high schools, community colleges, college fairs, churches, community organizations, and other recruitment events, as assigned.
- Provides prospective students and families with accurate information about academic programs, admission requirements, application steps, tuition, financial-aid referral processes, campus life, and student support services.
- Guides prospective students through inquiry, application, document-submission, admission follow-up, and enrollment processes; refers specialized questions to the appropriate office.
- Maintains consistent follow-up with prospective and admitted students to encourage completion of applications and required enrollment steps.
- Maintains accurate and timely records of recruitment contacts, interactions, event participation, application progress, and follow-up activities in the College's designated database, CRM, or tracking system.
- Monitors assigned recruitment pipelines and activity goals; prepares reports on outreach, inquiries, applications, event outcomes, and other measures requested by supervisors.
- Coordinates with Enrollment Management, Admissions, Financial Aid, the Registrar, Academic Affairs, Student Affairs, and other College offices to provide coordinated support to prospective students.
- Assists with recruitment campaigns, open houses, campus tours, information sessions, admitted-student activities, orientation, and other enrollment-related events.
- Develops and maintains relationships with schools, counselors, community partners, alumni, churches, and other organizations that may refer prospective students.
- Communicates the College's mission, academic offerings, student experience, and value proposition in a professional, inclusive, and compelling manner.
- Protects confidential student and applicant information and follows applicable College policies, records-management practices, and privacy requirements.
- Manages assigned travel, event materials, recruitment supplies, and other resources responsibly and within approved budgets and procedures.
- Attends staff meetings and training; communicates progress, challenges, and opportunities to supervisors; performs other related duties as assigned by management.
Qualifications
- Bachelor's Degree (BA) from four-year college or university, or one to two years of related experience and/or training, or equivalent combination of education and experience.
- Experience in recruitment, admissions, enrollment services, sales, customer service, outreach, or a related field is preferred.
- Experience working with prospective college students, adult learners, transfer students, first-generation students, or diverse communities is preferred.
Certificates, licenses, and registrations:
- None required.
Computer skills required:
- Word Processing Software (Word)
- Electronic Mail Software (Outlook)
- Spreadsheet Software (Excel)
Other skills required:
- Strong verbal, written, interpersonal, and customer-service skills; ability to build rapport with prospective students and families; strong organization, time management, follow-up, and recordkeeping skills; ability to manage multiple priorities and work collaboratively; professional judgment and respect for confidentiality; commitment to the mission and values of American Baptist College.
Competencies:
The following competencies have been identified as necessary for successful performance in this position:
- Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
- Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
- Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
- Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
- Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Physical Demands and Work Environment:
- Occasionally required to stand during campus tours, recruitment events, and outreach activities.
- Occasionally required to walk during campus tours, recruitment events, and outreach activities.
- Frequently required to sit when working at a computer, communicating with prospective students, and completing records.
- Frequently required to utilize hand and finger dexterity when using a computer, telephone, and office equipment.
- Occasionally required to bend, stoop, or reach when setting up or organizing event materials.
- Frequently required to talk or hear during telephone calls, meetings, presentations, and recruitment events.
- Not ordinarily exposed to bloodborne or airborne pathogens as a regular function of this position.
- Occasionally exposed to outside weather conditions while traveling to or participating in off-campus events.
- Work environment is generally an office, campus, school, community, or event setting; noise level is usually quiet to moderate and may be louder at public events.
- The employee may occasionally lift and/or move up to 10 pounds, such as brochures, displays, or event supplies.
- Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus for computer work and reading printed materials.
Key Performance Indicators:
Performance will be reviewed using the indicators below. The supervisor should confirm or adjust numerical targets based on the College’s approved enrollment plan, recruitment territory, staffing, and seasonal inquiry volume. Targets support coaching and continuous improvement and should be evaluated alongside the quality of student service and the College’s overall enrollment outcomes.
- Prospective-student response time: Contact at least 90% of newly assigned inquiries within one business day, when contact information is available.
- Recruitment outreach activity: Complete and document a supervisor-approved weekly volume of meaningful outreach attempts (initial planning target: 40 per week across calls, emails, and other approved channels).
- Follow-up consistency: Complete at least 90% of scheduled follow-up tasks by their due dates and maintain a documented follow-up plan for active prospects.
- CRM and records accuracy: Enter or update recruitment interactions and applicant status in the designated system within two business days; maintain at least 95% completeness for required fields in periodic record reviews.
- Application pipeline progression: Monitor assigned prospects and applicants weekly and support timely movement from inquiry to application, completed application, admission, and enrollment. Specific conversion targets will be set by the supervisor each term.
- Recruitment events and partner engagement: Meet assigned event and school/community-partner engagement goals each term; document attendance, contacts, and follow-up actions within two business days after each event.
- Event and campaign follow-through: Complete at least 90% of assigned post-event or campaign follow-up within the supervisor-established timeline.
- Student service and communication quality: Respond to routine prospective-student questions within one business day when practicable, provide accurate information, and promptly refer specialized questions to the appropriate College office.
- Reporting and goal review: Submit required weekly or monthly activity and pipeline reports on time and participate in regular KPI reviews with the supervisor.
- Enrollment contribution: Contribute to the College’s approved inquiry, application, and enrollment goals for the assigned territory or student population; evaluate results against term-specific targets established by Enrollment Management.
Supervision and Accountability
This position is supervised and evaluated by the Director of Enrollment Management & the Vice President for Student Affairs.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Guidance and References
The work of this position is governed or guided by the following sources:
- ABHE Accreditation Standard 9 – Student Development & Success.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.