AI Search Content Strategist & Writer (AEO/GEO)

ADP is seeking an AI Search Content Strategist & Writer to create content designed for the next generation of search and discovery, where answers are increasingly delivered by AI agents, large language models (LLMs), search engines, and conversational platforms.

This role sits at the intersection of content strategy, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The ideal candidate understands not only how to write compelling content, but also how modern search ecosystems retrieve, rank, summarize, and cite information.

The AI Search Content Strategist & Writer will develop content that helps ADP become a trusted source for AI-powered search experiences across Google AI Overviews, Microsoft Copilot, ChatGPT, Perplexity, Gemini, and emerging AI-driven discovery platforms. This person understands how structured content, authority signals, entity relationships, semantic relevance, and user intent influence visibility in both traditional search and generative search environments.

Success in this role requires a blend of editorial excellence, content strategy expertise, search fluency, data-driven thinking, and deep curiosity about how AI is changing content consumption.

Key Responsibilities

AI Search Content Strategy

• Develop content strategies optimized for both traditional search engines and AI-powered answer engines.
• Create content frameworks that improve discoverability, citation potential, and authority across generative search platforms.
• Identify opportunities where ADP can become the preferred source for AI-generated responses within HR, payroll, workforce management, benefits, compliance, and related business categories.
• Build content architectures that help AI systems understand relationships between topics, entities, products, industries, and business challenges.
• Monitor evolving AI search trends and adapt content practices as ranking, retrieval, and citation patterns change.

Content Development

• Write high-quality articles, guides, landing pages, FAQs, resource centers, explainers, thought leadership, industry insights, and executive content.
• Develop content that answers user questions clearly, directly, and comprehensively.
• Structure content for maximum usability by humans, search engines, and AI systems.
• Translate complex HR, payroll, compliance, workforce, and technology concepts into clear and actionable content.
• Create content designed to perform across multiple discovery channels and user journeys.

AEO & GEO Optimization

• Apply Answer Engine Optimization (AEO) principles to improve content visibility in AI-generated responses.
• Apply Generative Engine Optimization (GEO) strategies to maximize inclusion, retrieval, summarization, and citation by LLM-powered platforms.
• Optimize content for intent matching, semantic relevance, entity recognition, structured data opportunities, and knowledge graph relationships.
• Develop content that anticipates conversational search queries rather than relying solely on keyword targeting.
• Create content structures that support AI retrieval systems, including concise definitions, authoritative explanations, question-and-answer formats, and supporting evidence.

Search Intelligence & Performance

• Analyze search trends, user behavior, AI-generated results, and competitive content opportunities.
• Monitor how ADP content appears within AI-generated experiences and identify opportunities for improvement.
• Evaluate content performance using search visibility, engagement, authority, citation frequency, conversion, and user behavior metrics.
• Partner with SEO teams to evolve optimization practices as AI search ecosystems mature.
• Conduct ongoing content audits to identify gaps and opportunities across the buyer journey.

Cross-Functional Collaboration

• Partner with Product Marketing, Brand, Corporate Communications, Demand Generation, SEO, Product Management, and Subject Matter Experts.
• Collaborate with AI, data, and analytics teams to understand how emerging AI technologies impact content strategy.
• Establish best practices and editorial guidelines for AI-search-optimized content creation.
• Educate stakeholders on changes in search behaviors, generative search trends, and emerging discovery platforms.

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