Analyst
Basic understanding of digital marketing concepts (email marketing, campaigns, customer journeys)
Basic HTML/CSS/SQL [Not mandatory. Good to have]
Jira workflow experience
Familiarity with Excel, Google Sheets, or basic reporting tools
Strong attention to detail and willingness to learn technical tools
Should have excellent communication skills and be able to interact directly with marketing/campaign owners
- Perform basic QA checks to ensure campaigns follow brand guidelines and are error-free before launch
- Monitor campaign performance metrics such as delivery, open rates, and clicks, and prepare simple reports
- Help troubleshoot basic campaign or data-related issues and escalate when needed
- Maintain campaign documentation, checklists, and execution trackers
- Learn and follow internal naming conventions, folder structures, and governance standards
- Coordinate with Marketing Ops teams to support campaign execution timelines
- Follow standard operating procedures (SOPs) for campaign execution and document learnings
- Stay updated on marketing automation best practices and platform features through training and self-learning
Contribute to continuous improvement by adopting new automation features and processes