Applications Sales Engineer - Adhesive Tape Division
The Outside Applications Sales Engineer is responsible for driving profitable growth of the Adhesive Tape Systems Division portfolio by developing new applications, converting competitive business, and providing technical expertise to OEMs, converters, distributors, and end users throughout the assigned territory.
This position serves as the technical sales expert for ORABOND pressure-sensitive adhesive tape solutions, working closely with customers to identify bonding challenges and recommend innovative tape solutions that improve performance, reduce assembly costs, and increase productivity.
The Applications Sales Engineer partners with Sales, Product Management, Marketing, Technical Service, and Manufacturing to accelerate specification wins and expand ORABOND’s presence in strategic markets.
Primary Responsibilities
- Develop new business opportunities and expand existing accounts within assigned OEM’s, end-users, converters, and distributors.
- Identify applications and solutions for ORABOND Adhesive Tape products in lieu of mechanical fastening and other methods.
- Provide consultative sales support by evaluating customer applications and recommending optimal adhesive tape solutions.
- Conduct plant visits to understand manufacturing processes, assembly methods, environmental conditions, and performance requirements.
- Lead product evaluations, bonding trials, and validation testing.
- Work alongside customer engineering, design, operations, quality, and procurement teams to secure product specifications.
- Support distributors through joint sales calls, technical training, product demonstrations, and application development.
- Deliver technical presentations on adhesive technologies, bonding methods, and best practices.
- Coordinate customer samples, prototype builds, testing, and commercialization activities.
- Develop strategic account plans targeting high-growth markets and competitive conversions.
- Maintain accurate sales forecasts, project pipelines, and customer activities using CRM.
- Gather competitive intelligence and communicate market trends, customer requirements, and product opportunities.
- Represent ORAFOL at industry trade shows, technical conferences, and customer events.
- Collaborate with Product Management to identify opportunities for new product development and portfolio expansion