Appointment Setter

Role purpose: (why this role exists)

As an appointment setter at FlapKap, you are the engine of our top-of-funnel growth. Your mission is to identify, engage, and qualify the right merchant prospects — converting cold outreach into qualified, meeting-ready opportunities for our Business Development Representatives (BDRs) to close. You are not just filling a calendar; you are building the pipeline that funds FlapKap’s next growth chapter.

Success definition (what great looks like)

In the first 1 – 3 months, success means:

• Completed onboarding: mastered FlapKap’s product suite, ideal customer profile (ICP), and core messaging across all target verticals.
• Running a consistent outbound cadence of 90+ daily activities (calls, emails, LinkedIn) with a structured, data-driven approach.
• Booked your first 50+ qualified meetings for BDRs with accurate and insightful handoff notes.

In the first 12 months, success means:

• Consistently hitting or exceeding monthly quotas for qualified meetings booked and pipeline generated.
• Demonstrated measurable improvement in call-to-meeting and meeting-to-opportunity conversion ratios.
• Recognized as a key pipeline contributor — a trusted partner to the BDR team with a reputation for quality over quantity.

Core responsibilities: (list 6–10 outcome-focused responsibilities)

Outbound prospecting & lead generation:

• Build and maintain a targeted prospect list across FlapKap’s key verticals: F&B, Clinics, Retail, and B2B.
• Research target accounts to identify key decision-makers (owners, GMs, Finance Directors) and understand their business context.
• Execute high-volume outbound outreach via cold calling, personalised email sequences, and LinkedIn social selling.

Discovery & qualification:

• Conduct structured discovery calls using BANT and SPIN frameworks to assess prospect fit, urgency, and buying intent.
• Qualify leads against FlapKap’s ICP criteria including revenue threshold, operational history, and sector eligibility.

Meeting booking & BDR handoff:

• Schedule high-quality qualified meetings for BDRs, ensuring smooth handoff with detailed context on the prospect’s profile and pain points.
• Maintain a strong show rate by confirming and reminding prospects ahead of scheduled meetings.

CRM & reporting:

• Log all activities, conversations, and pipeline updates accurately in the CRM (HubSpot).
• Provide weekly activity reports and conversion metrics to the Head of Sales.

Market intelligence & continuous learning:

• Stay current on industry trends, competitor offerings, and FlapKap product updates to sharpen messaging.
• Share prospect feedback and market signals with the product and credit teams to improve targeting.

Requirements

• 1+ years of experience in an SDR, BDR, or outbound sales role — fintech, SaaS, or B2B services strongly preferred.
• Proven track record of meeting or exceeding outbound activity and meeting-booking quotas.
• Hands-on experience with high-volume cold calling and multi-channel outbound sequences (email, phone, LinkedIn).
• Solid working knowledge of sales qualification frameworks such as BANT and SPIN.
• Experience using a CRM platform (HubSpot, Salesforce, or similar) to manage pipeline and report on activity.

Benefits

• Competitive salaries
• Paid time off
• Healthcare coverage
• A highly collaborative team environment that will support your professional and personal growth
• A culture that promotes work-life balance and wellbeing
• A culture of learning and innovation