Area Growth Manager
Posted Updated
Description
<div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">About</span></b><b></b><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#FF0000;" xml:lang="en-gb">Parlē Agro</span></b><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#00B050;" xml:lang="en-gb"></span></b></p><p><b></b></p><b></b>
</div><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">Parle Agro is
one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023.<span style="color:#808080;"></span></span></p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:#808080;" xml:lang="en-gb"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 2pt 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">About the role</span></b></p><p><b></b></p><b></b>
</div><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:rgb(13,13,13);background-size:initial;" xml:lang="en-gb">The Area Growth Manager is responsible for driving sales
growth, expanding the customer base, and managing channel partners across the
assigned geographical area. This role involves developing sales strategies,
setting targets for the sales team, evaluating performance metrics, and
ensuring customer satisfaction.</span></p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:rgb(13,13,13);background-size:initial;" xml:lang="en-gb"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 2pt 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Job Responsibilities</span></b></p><p><b></b></p><b></b>
</div><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">1.Sales & </span><span lang="en-us" xml:lang="en-us">Distribution</span><span lang="en-gb" xml:lang="en-gb">:</span></p><p></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Develop and implement sales
plans for your assigned territory, focusing on reaching more retailers. </span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Manage channel partners and
retail outlets to achieve primary and secondary sales targets.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Ensure effective display practices and optimal
product visibility across all channels.</p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Appoint all the agreed number of channel
partner and salesmen to achieve sales, coverage and distribution objectives.</p><p></p><p class="MsoNormal" style="text-align:justify;">2.<span lang="en-gb" xml:lang="en-gb">Market Analysis & Competitor
Tracking:</span></p><p></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Track competitors' activities,
suggesting ways to improve sales performance.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Monitor market trends and
consumer preferences to identify growth opportunities.</span></p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Set market plan for all the
growth officers.</span></p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">3.Business
Development & New Product Launch:</span><span lang="en-gb" xml:lang="en-gb"></span></p><p></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Find, assess, discuss, and plan
to grow our customer base.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Follow the market contact plans
approved by the RGM and update them regularly.</span></p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Get more product varieties in stores
and make sure they're always in stock.</span></p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">4.Team
Management & Training:</span><span lang="en-gb" xml:lang="en-gb"></span></p><p></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Guide and inspire the sales team with ongoing
support and coaching.</p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Set clear targets for each area and market
based on the plan of the Growth officers.</p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Break their objectives - month wise, weekly and
day wise and strictly follow the system of reporting accordingly.</p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Conduct on-the-job training
sessions to improve execution skills.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Hold regular review meetings to assess the
performance of Growth Officers and report findings to the RGM.</p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Fill-up all the vacancies in your territory on
time with the help of your RGM and regional HR.</p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">5.People
Management & Performance Review:</span></p><p></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Track and evaluate performance
of the team, providing necessary coaching and training.</span></p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span>Regularly up-date your immediate supervisor on
all market developments and opportunities. </p><p></p><p class="MsoNormal" style="text-align:justify;"></p><p> </p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 0cm 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Job Specification</span></b></p><p><b></b></p><b></b>
</div><p class="MsoNormal" style="text-align:justify;"><u><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">Education and skills</span></u></p><p><u></u></p><u></u><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Must have experience in the FMCG
industry with a focus in general trade.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Good communication, negotiation, and
experience in team handling.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">MBA from Business Schools preferred.</span></p><p></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span lang="en-gb" xml:lang="en-gb">Experience: 4-8 years in FMCG sales
and management. (Age less than 35 years)</span></p><p></p><p class="MsoNormal" style="text-align:justify;"><u><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb"> </span></u></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 2pt 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Competencies</span></b></p><p><b></b></p><b></b>
</div><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;color:#000000;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span style="color:#000000;">Lead and motivate a high-performing team.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;color:#000000;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span style="color:#000000;">Build strong relationships with key stakeholders.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span style="font-family:Symbol;color:#000000;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';">
</span></span><span style="color:#000000;">Effectively implement sales strategies.</span></p><p></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;"><span style="color:#000000;"> </span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;"><span style="color:#000000;"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;">
<p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Key Interactions</span></b></p><p><b></b></p><b></b>
</div><p class="MsoListParagraphCxSpFirst" style="text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;color:#000000;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><b><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">External </span></b><span lang="en-gb" style="color:#000000;" xml:lang="en-gb">Retailer and channel partners</span></p><p></p><p class="MsoListParagraphCxSpLast" style="text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;color:#000000;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><b><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">Internal </span></b><span lang="en-gb" style="color:#000000;" xml:lang="en-gb">Regional HR, Accounts, SME, Sales Team</span></p><p></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:#000000;" xml:lang="en-gb"> </span></p><p>
<span lang="en-gb" style="font-size:11pt;line-height:107%;font-family:Calibri, sans-serif;color:#FF0000;" xml:lang="en-gb">PREFFERED INDUSTRY </span><span lang="en-gb" style="font-size:11pt;line-height:107%;font-family:Calibri, sans-serif;color:#000000;" xml:lang="en-gb">FMCG</span></p><p><span lang="en-gb" style="font-size:11pt;line-height:107%;font-family:Calibri, sans-serif;color:#000000;" xml:lang="en-gb">HQs - Mughalsarai, Varanasi_Local, Lucknow_4</span></p><p><span lang="en-gb" style="font-size:11pt;line-height:107%;font-family:Calibri, sans-serif;color:#000000;" xml:lang="en-gb"><br /></span></p>