Area Manager Fluento

<div style="margin:0px;font-size:16px;"><b>Fluento · AI-Powered English Speaking Programme</b></div><div style="margin:0px;font-size:16px;">Be Part of SomethingThat Changes How India Speaks</div><div style="margin:0px;font-size:16px;">India has 250 million school-going children. Most will never get a structured opportunity to speak English with confidence. Fluento is here to change that — and we are looking for exceptional people to lead this change on the ground.</div><div style="margin:0px;font-size:16px;">What is Fluento?</div><div style="margin:0px;font-size:16px;">Fluento is LEAD Group's breakthrough English Speaking Programme, powered by Miss Curie — a personalised AI Tutor. It adapts to each student's level, gives instant feedback as they speak, and builds real-world confidence through guided conversations. Built on two proven pedagogies: LRSI (Listen–Repeat–Speak–Interact) for conversation, and LRSP (Listen–Repeat–Speak–Present) for public speaking.</div><div style="margin:0px;font-size:16px;">01 Personalized Learning Miss Curie adapts to every child's speaking level and pace.</div><div style="margin:0px;font-size:16px;">02 Real-Time Feedback Instant guidance as students speak — building accuracy from day one.</div><div style="margin:0px;font-size:16px;">03 Confidence & Fluency Public speaking modules that build students into confident communicators.</div><div style="margin:0px;font-size:16px;">Why join the Fluento team?</div><div style="margin:0px;font-size:16px;">• Sell a product that genuinely transforms children's futures — backed by AI and proven pedagogy</div><div style="margin:0px;font-size:16px;">• Be part of LEAD Group — India's largest and fastest-growing School EdTech company</div><div style="margin:0px;font-size:16px;">• Reach 8,500+ schools, 60,000 teachers, and 3.8 million students across 400+ cities</div><div style="margin:0px;font-size:16px;">• Grow in a high-performance, mission-driven organisation with national scale</div><div style="margin:0px;font-size:16px;"><b>AREA MANAGER — FLUENTO</b></div><div style="margin:0px;font-size:16px;"><b>ABOUT THE ROLE</b></div><div style="margin:0px;font-size:16px;">The Area Manager — Expansion is a hunter role at the heart of Lead Group's Fluento growth engine. You will be the primary revenue driver for new premium school acquisition within your territory, building and scaling both direct school relationships and distributor-routed channel partnerships. You will act as a strategic advisor to school principals and management committees, positioning Fluento's English-learning system as a transformational investment — not a commodity product. Success in this role requires the ability to open doors in premium institutions (where relationships and credibility matter), run disciplined multi-stakeholder sales cycles, and build a distributor network that multiplies your reach.</div><div style="margin:0px;font-size:16px;">.</div><div style="margin:0px;font-size:16px;"><b>ROLES & RESPONSIBILITIES:</b></div><div style="margin:0px;font-size:16px;">• Premium School Acquisition (Primary — 60% of effort): Identify, prospect, and close new contracts with premium schools (annual fee ≥ ₹25,000); target 6-7 new school sign-ups per quarter through consultative, outcome-led conversations with principals, trustees, and academic heads.</div><div style="margin:0px;font-size:16px;">• Distributor Channel Alignment (Secondary — 25% of effort): Onboard, and grow distributor partners across the territory; ensure ≥ 70% of registered distributors generate at least one order per quarter; drive ≥ 25% YoY distributor revenue growth.</div><div style="margin:0px;font-size:16px;">• Pipeline Generation & Lead Management: Maintain a live pipeline of ≥ 2.5× monthly quota; generate 30–50 qualified leads per month from channel partners, referrals, and direct outreach; log all activities in CRM within 24 hours.</div><div style="margin:0px;font-size:16px;">• Consultative Needs Diagnosis: Run structured discovery meetings to uncover each school's English-learning gaps, outcome objectives, and budget cycle; tailor Fluento's value proposition to each institution's specific context.</div><div style="margin:0px;font-size:16px;">• Relationship & Retention Management: Ensure Year-1 schools transition into Year-2 renewals at ≥ 85% rate through proactive engagement, usage reviews, and outcome showcasing.</div><div style="margin:0px;font-size:16px;">• Market Intelligence & Reporting: Provide weekly pipeline and territory health reports; flag competitive activity and pricing pressure; share school-level feedback to inform product and pricing strategy.</div><div style="margin:0px;font-size:16px;">Location & Travel</div><div style="margin:0px;font-size:16px;">• Base location: Designated city in assigned multi-city territory</div><div style="margin:0px;font-size:16px;">• Travel: 80% field travel (4–5 days per week); inter-city travel as required for distributor and school coverage</div><div style="margin:0px;font-size:16px;">• Coverage: 3–6 cities per territory depending on density and market maturity</div><div style="margin:0px;font-size:16px;">EXPERIENCE</div><div style="margin:0px;font-size:16px;">Educational & Professional Experience:</div><div style="margin:0px;font-size:16px;">• Minimum experience: 3–6 years in B2B field sales with a quota-carrying role</div><div style="margin:0px;font-size:16px;">• Education: Bachelor's degree (any discipline); MBA preferred but not mandatory</div><div style="margin:0px;font-size:16px;">• Language: Fluency in English + local language(s) of assigned territory (mandatory for school conversations)</div><div style="margin:0px;font-size:16px;">• Technical: Proficiency in CRM tools (Salesforce, Zoho, or HubSpot); working knowledge of MS Excel for pipeline tracking; ability to build and deliver slide-based presentations (PowerPoint / Google Slides)</div><div style="margin:0px;font-size:16px;">Must Have Criteries:</div><div style="margin:0px;font-size:16px;">• Consultative Selling Experience: Demonstrated track record of running needs-diagnosis-led sales conversations (not feature-pitch selling); ability to coach a school principal through problem articulation and ROI framing.</div><div style="margin:0px;font-size:16px;">• Established Relationships with Premium Schools: Active, referenceable relationships with school decision-makers (principals, trustees, management committees) at institutions with annual programme fees of ₹25,000 or above.</div><div style="margin:0px;font-size:16px;">• Distributor-Routed Business Experience: Proven experience building and managing distributor or channel partner networks; must be able to describe distributor onboarding, activation, and revenue management processes from personal experience.</div><div style="margin:0px;font-size:16px;">• B2B Field Sales Experience: Minimum 3 years of end-to-end B2B field sales experience, preferably in EdTech, publishing, curriculum, or related education-adjacent sectors; track record of independently closing mid-size contracts.</div><div style="margin:0px;font-size:16px;">COMPETENCIES REQUIRED</div><div style="margin:0px;font-size:16px;">Desired Skills:</div><div style="margin:0px;font-size:16px;">● Experience selling English-language, literacy, or supplementary curriculum products to K–12 institutions</div><div style="margin:0px;font-size:16px;">● Knowledge of CBSE / ICSE / State Board school procurement and approval processes</div><div style="margin:0px;font-size:16px;">● Prior experience managing a multi-city territory independently (without daily managerial oversight)</div><div style="margin:0px;font-size:16px;">● Experience with schools transitioning from traditional text-book models to tech-integrated curriculum</div><div style="margin:0px;font-size:16px;">Personality & Behavioural Competencies</div><div style="margin:0px;font-size:16px;">● Hunter mindset with patience: Comfortable with long consultative cycles (30–45 days) while maintaining full pipeline discipline</div><div style="margin:0px;font-size:16px;">● Challenger communicator: Able to reframe school concerns, handle objections without discounting, and anchor conversations on outcomes</div><div style="margin:0px;font-size:16px;">● Organised self-starter: Plans weekly school visit schedules independently; prioritises high-potential accounts without prompting</div><div style="margin:0px;font-size:16px;">● Relationship equity builder: Earns genuine trust from school stakeholders — not just transactional rapport</div><div style="margin:0px;font-size:16px;">● Data-driven reporter: Updates CRM daily; pulls pipeline data to self-manage against quota</div><div style="margin:0px;font-size:16px;">Leadership Competencies</div><div style="margin:0px;font-size:16px;">● Ability to coach and support distributor partners through sales conversations</div><div style="margin:0px;font-size:16px;">● Capacity to mentor junior sales staff once team expands</div><div style="margin:0px;font-size:16px;">● Strategic thinking on territory market mapping — prioritises effort by revenue potential</div><div><br /></div>