Area Sales Manager
Position objective
The position holds responsibility for the activities of multiple stores and achieving quantitative measures of performance within stores.
Oversee the recruiting, hiring, and training needs of the store, and efficient decision making to enhance the overall performance of the store.
Orient the new employees to apparel store operations.
Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales.
Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience.
Key responsibilities
- Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, increase in conversion percentage.
- Set store sales targets to maximize sales and profitability.
- Ensure scheduled staff meetings are conducted on a regular basis.
- Maintain and enhance the standards of customer service at all the stores.
- Adhere to and enforce company SOP, policies, and procedures; loss prevention audit guidelines in all the assigned stores. Also create measures to ensure compliance by all employees.
- Oversee the implementation and execution of the visual merchandising guidelines to be followed at all the stores at all times.
- Monitor inventory movement.
- Recruit and train staff on sales techniques, customer service, teamwork, and other etiquettes as per company and brand requirements.
- Evaluate the performance of employees annually and promote open lines of communication through coaching and motivation.
- Interpret and make decisions on operations and visual standards based on store and client’s needs.
- Communicate business drivers, merchandise and quality issues, and other related information effectively to the team and management.