Area Sales Manager

Overview/Function: The Area Sales Manager leads the execution of sales strategies for Atlantic Coca-Cola Bottling Company, with responsibility for leading all sales efforts for the branch, maintaining customer relationships, developing new business, and growing existing sales.

Major Responsibilities:

• Lead sales and promotional efforts for stores within assigned territory and accounts.
• Execute effective short-term and long-term sales strategies.
• Manage department P&L budget.
• Positively influence and negotiate with retail stores, negotiating promotional exhibits and sales activities.
• Develop and conduct effective sales and promotional presentations.
• Develop and maintain solid relationships with key decision-makers, and maintain regular and frequent visit and communication schedule.
• Positively reflect Atlantic Coca-Cola Bottling Company in appearance, interactions, and decisions, upholding the companys mission and values.
• Handle complaints and troubleshoot issues.
• Regularly work with internal teams to achieve sales strategies and to resolve customer or delivery issues.
• Provide applicable sales and sales activity reports.
• As needed, provide assistance for building and setting-up displays, replenishing or rotating product, inventory maintenance, in-store housekeeping, etc.
• Develop measurable team goals, action plans, and timelines.
• Direct management responsibilities including, but not limited to, recruitment, selection, training, performance management/coaching, motivation, discipline, and personnel development.
• Develop standard operating procedures (SOPs) for department.
• Other related duties as required and assigned.