Area Sales Manager(FMCG)
Area Sales Manager (Ebonyi/Abakaliki)
Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market
AREAS OF RESPONSIBILITY
Strategy and Planning
· Responsible for the secondary sales of the ASO in the Area.
· Execute and maintain the sales and marketing plan for the business as set out.
· Drive and monitor individual and team sales objectives on monthly, quarterly and annual basis.
· Report and suggest possible solution to extreme environmental challenges to business GSV (Gross Sales Value)
Grow Market Share
· Regularly conduct retail outlet audits to study market share movements and track market share.
· Concentrate on strong tracks for retail growth and retention & weak tracks to build brand image & generate growth.
· Work with the team to correct market working discipline, daily targets vs achievement tracking.
· Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices, reports/analysis
People and Organization
· Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
· Execute/ establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
· Recognize and celebrate team and team member accomplishments.
· Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review
Schemes and promotions
· Execute, maintain, and recommend consumer centric activities in the area as set out by the business– focus on generating trials and increase penetration.
· Responsible for promotional collaterals for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.
Retail outlet management
· Ensure the picture of success implementation at the retail outlets within the scope and area of coverage.
· Maintain the organization standard with respect to. Quality, Distribution, Visibility, Promotion, Price and Persuasion at the outlet.
· Align the team for execution of the marketing plans in the Area as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
Distributor & Account Sales Officers Management
· Recruit a minimum 200 retail outlets in each territory within the area of coverage.
· Responsible for the daily sale/stock reconciliation with the KDs
· Responsible for the daily stock issuance and reconciliation with the ASOs
· Set clear business objectives with the with the ASOs respect to Targets, and business growth.
· Execute and ensure ASOs debt compliance.
· Ensure daily, weekly, and monthly prompt report to the Regional Manager