Area Sales Manager - General Trade

Area Sales Manager - GT

Functional Reporting: Zonal Sales Manager - GT

Administrative Reporting: Zonal Sales Manager - GT

Location : ASM HQs

Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling & distribution resources within the values & parameters set by the company.

Key Accountabilities/ Responsibilities:

Financial :

- Responsible for primary Sales & redistribution. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Look out for new products/packs from competition and any other competitor activity. Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past trends.

Customer:

- Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors. Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth of availability of all Zydus products including new sales channels. Responsible for ensuring stocks levels as per company guidelines at distributor points.

Process:

- Execution & monitoring market inputs. Assure compliance with laws, regulations and policies. Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales Executives who cater to the customers in these markets. Assure management of the organization in such a way as to produce expected results and fulfil all other accountabilities. Assure safety and security of employees, property and corporate information. Assure adherence to and pro-actively support of the Company's Quality Charter.

People:

- Effective management of Sales Officers and Area Sales Executives for motivation, training & development & productivity enhancement. Initiate, Plan and implement development for self and for his/ her direct reports. Manage and develop his/her territory through a team of FOS, Sales Officers and Area Sales Executive.

Key Deliverables:

Sales Targets Achievement :

- Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.

Business Partners Acquisition and Retention :

- Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

Market Penetration and Expansion :

- Expanding the company's presence in the sector by targeting new geographic areas, market segments, or product lines.

Customer Relationship Management :

- Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion :

- Demonstrating a deep understanding of the company's products and services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination :

- Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.