AREA SALES MANAGER (ASM)

Experience: 10–15+ Years
Reporting To: Business Head / CEO

Role Objective:

Drive regional business growth, build strong distribution networks, and lead high-performance sales teams.

Key KPIs:

● Regional revenue growth

● Market share expansion

● Distributor network strength

● Team performance & retention

● Profitability & ROI

Key Responsibilities:

Business Growth

● Achieve regional sales targets

● Drive expansion into new markets

Distributor Network

● Appoint and manage super stockists & distributors

● Ensure strong primary sales pipeline

Team Leadership

● Lead SSOs, SOs, TSIs

● Build a high-performance sales culture

Strategy & Execution

● Plan pricing, schemes, and promotions

● Align with company growth strategy

Control Tower Management

● Monitor dashboards and KPIs

● Ensure discipline across the region

Systems:

● Full ownership of Sales Dashboards + SFA systems

● Data-driven decision making

Qualification:

● Graduate / MBA preferred

● 10–15+ years FMCG experience

Benefits

• Provident fund
  
• Travel allowance + Daily allowance