Area Sales Manager - Malaysia

Area Sales Manager — Malaysia

Department: Sales | Location: Malaysia (On-site) | Experience: 3+ Years | Reporting To: Global Front Sales Team

About the Role

We are looking for an experienced Area Sales Manager to own and grow Tempsens' business across the entire Malaysia region. The candidate will manage sales channels, key accounts (EPCs and end users), local registrations, and business development activities for industrial instrumentation and temperature measurement solutions. This role requires a technically grounded professional with prior exposure to heavy industry, strong commercial acumen, and the ability to operate independently in the field.

Key Responsibilities

Own and manage the entire Malaysia region for Tempsens, driving sales growth across all key industry segments.

Develop and manage relationships with EPC companies, end users, consultants, OEMs, distributors, and channel partners.

Handle end-to-end account management for EPCs and end users, from initial engagement to repeat business.

Manage local registrations, vendor approvals, and compliance requirements needed to do business with EPCs and end users in Malaysia.

Identify new business opportunities and expand Tempsens' presence across relevant industries in Malaysia.

Conduct regular customer visits, site visits, technical discussions, and product presentations.

Understand customer requirements and recommend appropriate Tempsens products and solutions.

Prepare and follow up on quotations, commercial offers, tenders, and sales proposals.

Negotiate prices, commercial terms, delivery requirements, and other business conditions.

Coordinate with the Global Front Sales Team on technical, commercial, and project matters.

Maintain accurate customer and opportunity data in the CRM and provide regular sales updates.

Track market trends, competitor activity, pricing, and upcoming projects in Malaysia.

Build and maintain a strong network among key decision makers in the industrial sector.

Support customers with basic technical troubleshooting, coordinating with the technical team for complex issues.

Ensure timely follow-up from enquiry through quotation, negotiation, purchase order, and execution.

Achieve assigned sales targets, account management goals, and business development objectives.

Represent Tempsens at customer meetings, exhibitions, seminars, and industry events.

Share regular market intelligence and feedback with the Global Front Sales Team.

Key Products / Solutions

Thermocouples and RTDs · Temperature sensors and assemblies · Specialized and mineral-insulated cables · Industrial/process heaters · Pyrometers and infrared temperature measurement solutions · Thermal cameras · Temperature monitoring systems · Customized thermal solutions.

Required Qualifications

Bachelor's degree in Electrical, Instrumentation, or a related Engineering discipline.

3+ years of field sales / business development experience in heavy industry, working directly with EPCs and end users.

Experience in electrical and instrumentation products strongly preferred.

Prior experience in industrial instrumentation, automation, process equipment, or related B2B sectors is an advantage.

Strong willingness to travel across Malaysia for customer visits and business development.

Required Skills

Technical Sales & Business Development · Account Management (EPCs & End Users) · Customer Relationship Management

Negotiation & Commercial Skills · Registrations and Vendor Approval Management · CRM Management

Industrial B2B Sales · Technical Problem Solving · Presentation and Communication Skills

Market Development · Tender and Quotation Follow-up · Relationship Building · International Sales & Cross-Cultural Communication

Preferred Candidate Profile

An engineer with hands-on exposure to heavy industry, EPCs, and end users.

Proactive and self-driven, capable of managing an entire region independently.

Comfortable with extensive field travel and customer meetings.

Strong communicator, negotiator, and relationship builder.

Technically inclined, capable of understanding complex industrial requirements.

Result-oriented, focused on achieving sales and account management targets.

Comfortable working with an international sales team.

Capable of working independently while coordinating with internal technical and commercial teams.

Key Performance Indicators (KPIs)

Revenue and sales growth across Malaysia

New customer acquisition and account management performance

Number and value of qualified sales opportunities

Conversion of enquiries and quotations into orders

Customer retention and repeat business

Completion of registrations and vendor approvals with key EPCs and end users

Development of new industries and market segments

CRM accuracy and sales pipeline management

Customer visit and engagement activity

Achievement of assigned sales targets

Role Objective

To manage and grow Tempsens' presence across the entire Malaysia region, build strong relationships with EPCs and end users, drive account management and registrations, and generate sustainable business opportunities contributing to the company's overall international sales growth.



See also

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