Area Sales Manager - Modern Trade - FMCG
Description
Total Experience: 8 - 15 years
Key Responsibilities:
- Drive sales growth and achieve primary and secondary sales targets for the assigned territory.
- Manage relationships with National and Regional Modern Trade accounts.
- Develop and execute Joint Business Plans (JBPs) with key customers.
- Negotiate commercial terms, promotions, visibility initiatives, and annual business plans.
- Ensure superior in-store execution, product availability, merchandising, and planogram compliance.
- Analyze sales data, market trends, and customer performance to identify growth opportunities.
- Coordinate with distributors to ensure efficient stock availability and order fulfillment.
- Work closely with Marketing, Supply Chain, Finance, and Category teams for seamless execution.
- Monitor competition, pricing, and promotional activities to recommend appropriate business actions.
- Prepare periodic sales reports, forecasts, and business reviews.
Qualifications:
- Graduate in any discipline; MBA preferred.
- 4 - 8 years of sales experience in the FMCG industry with significant exposure to Modern Trade.
- Experience in managing key accounts such as Reliance Retail, D-Mart, Lulu, More Retail, Spencer's, Metro, and other regional chains is preferred.
- Strong negotiation, analytical, and relationship management skills.
- Proficiency in MS Excel and sales reporting tools.
- Willingness to travel within the assigned territory.
Key Competencies:
- Customer Relationship Management
- Key Account Management
- Sales Planning & Execution
- Business Development
- Negotiation & Influencing Skills
- Data Analysis & Reporting
- Cross-functional Collaboration
- Distributor Management
- Result Orientation