The Area VM is responsible for maximizing sales and profitability through execution and implementation/maintenance of visual merchandising standards in the store. The job holder should possess a clear understanding of Home Centre Design concepts and merchandising principles and effectively lead/inspire a team of Visual Merchandisers and Designers to ensure appropriate in-store communication and range presentation.
| KEY RESPONSIBILITIES |
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Customer
- Develop an understanding of customer household lifestyles in designated local areas to provide market relevant solutions
Offer
- Provide visual merchandising leadership and direction to the store through window implementation and in store merchandising
- Work in close collaboration with the VM Manager and In-store Logistics manager as part of the commercial team to ensure in-store merchandising is in compliance with Home Centre VM standards
- Ensure implementation of product and standard guidelines based on direction from and communication to the Concept VM and share customer feedback
- Ensure that all displays in the store are aligned to the business requirements and the marketing calendar
- Responsible for optimizing the store layout to create a good overview and visual impact to provide the complete ‘Home Centre offer’ experience to our customers
- Ensure implementation and execution of the Key merchandising Principles and Planograms
- Effectively plan monthly activities and appropriate changes in the store based on inputs from the Concept VM team and Senior VM Lead
- Conduct daily floor walks to ensure conformance to VM audit requirements and give measurable feedback on it
- Responsible for upkeep and timely updating of the RPS System
- Ensure clearly communicated price ladder for each function in every department in the store
- Monitor and continually seek to understand the commercial environment, competitor activity and market trends through competitor store visits and subsequent compilation of appropriate reports
Commercial Performance
- Continually monitor store performance against defined goals and take appropriate VM decisions that further grow our business and support profitability
- Monitor product movement & availability and provide solutions on slow selling items to the Store Managers of all relevant stores
- Pursue and ensure high quality, simplicity and cost-consciousness in the execution of our work through usage of global tools and best practices, as well as sharing this amongst all stores.
People
- Ensure consistent and transparent communication with the VM team on business expectations, priorities and store results
- Responsible for Performance Management of store VM Team through timely KPI setting, mid-year and annual performance reviews
- Ensure L&D offerings (functional & behavioral) are provided to all VM team members in line with personal development plans including on the job coaching (during working hours), classroom training, in-store training (during working hours) and feedback sessions aligned to Home Centre processes
- Coach and develop the store VM Team to ensure high quality visual merchandising performance and succession planning in the store
- Responsible for ensuring adherence to company policies and regulations with regards to attendance, dress code, showroom behavior and work ethics by the store VM team
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| COMPETENCIES |
| CORE COMPETENCIES |
ROLE-SPECIFIC COMPETENCIES |
| (Basic / Intermediate / Advanced / Expert) |
(Basic / Intermediate / Advanced / Expert) |
| Result Orientation - Advanced |
Business Acumen - Advanced |
| Passion for excellence & continuous improvement - Advanced |
Developing self and others - Advanced |
| Communication and interpersonal skills – Advanced |
Planning & Organizing – Advanced
Team Handling- Ability to handle the team |
| Customer Focus - Advanced |
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| Adaptability - Advanced |
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| ADDITIONAL REQUIREMENTS |
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Fluency in spoken Arabic is an advantage
Computer literacy and working knowledge of Photoshop, Sketch-Up, Auto CAD and design related software |
| QUALIFICATION |
University Degree in Visual Merchandising, Merchandising, Fashion, Design or a similar field, well versed in Software programs associated with current Company expectations. |
| EXPERIENCE |
4-6 years with 2-4 years of VM Management experience in furniture / houseware store |