Assistant Brand Manager

Key Responsibilities:

1. Campaign & Agency Execution (30%):

- Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.

- Manage execution of 360 campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.

- Ensure consistent brand messaging and visual identity across all consumer touchpoints.

- Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.

2. Trade & Channel Activation (25%):

- Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.

- Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.

- Conduct regular market visits to audit execution and gather trade feedback.

3. Consumer & Market Insights (15%):

- Manage consumer research execution briefing and fieldwork coordination.

- Monitor competition, pricing, promotions, and category trends and maintain competitive intelligence trackers.

- Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputs and translate findings into actionable recommendations.

4. Product Launch Support (20%):

- Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.

- Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.

5. Budget Tracking & Reviews (10%):

- Track A&P spends against plan and manage PO/invoice hygiene and monthly reconciliation with Finance.

- Track campaign ROI and flag corrective actions.

- Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.

Education:

- MBA in Marketing (preferred).

- Bachelors degree in marketing, Business Administration, or a related discipline.

Experience & Skills:

- 35 years in Brand Management, Category Management, or Trade Marketing.

- FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred.

- Campaign & Agency Management: Proven experience running multi-agency campaign execution.

- Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferred.

- Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM development.

- Commercial Understanding: Working knowledge of A&P budgets and P&L drivers.

- Tools: Advanced Excel and PowerPoint.

- Ways of Working: Strong communication, stakeholder management, and cross-functional follow-through.

- Mobility: Willingness to travel for market visits and trade audits.

Attitude & Fit:

- Execution-first mindset with a bias for closing loops, not just opening them.

- Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregivers.

- High ownership on trackers, timelines, and follow-ups across agencies and internal teams.