Assistant General Manager – Sales & Marketing

Job Summary

The Assistant General Manager – Sales & Marketing is responsible for leading the overall sales and marketing function, driving business growth, strengthening brand positioning, and delivering customer-focused strategies. The role oversees both sales and marketing teams, ensures effective cross-functional collaboration, and supports the achievement of the organisation's commercial objectives.

Strategic Leadership

• Develop and execute integrated Sales & Marketing strategies aligned with the organisation's business objectives.
  

• Evaluate market trends, customer insights, and competitor activities to identify business opportunities and enhance product or service offerings.
  

• Establish and monitor key performance indicators (KPIs) to drive team performance and continuous improvement.
  

• Provide strategic direction and leadership to achieve sustainable business growth.
  

Sales Management

• Lead the sales function in achieving revenue targets through effective planning, execution, and performance management.
  

• Oversee sales forecasting, pipeline management, budgeting, and reporting.
  

• Develop initiatives to improve sales capabilities through coaching, training, and performance development.
  

• Build and maintain strong relationships with key customers, business partners, and stakeholders to enhance customer satisfaction and long-term business opportunities.
  

Marketing Management

• Lead the planning and execution of integrated marketing initiatives across digital, social media, branding, events, and traditional channels.
  

• Strengthen brand positioning and ensure consistent corporate messaging across all customer touchpoints.
  

• Manage marketing budgets and optimise resource allocation to maximise return on investment.
  

• Coordinate with relevant internal and external stakeholders to ensure marketing initiatives comply with applicable requirements and are executed effectively.
  

• Foster strategic partnerships with external business partners to support commercial objectives and enhance customer experience.
  

Cross-Functional Collaboration

• Work closely with internal departments to ensure alignment between commercial strategies and business operations.
  

• Promote collaboration between Sales, Marketing, and other functional teams to deliver a seamless customer journey.
  

• Support product launches, business initiatives, and go-to-market strategies through effective cross-functional coordination.
  

Market Research & Business Insights

• Conduct market and customer research to identify emerging trends, changing customer preferences, and growth opportunities.
  

• Analyse sales and marketing performance data to support strategic decision-making.
  

• Monitor competitor activities and recommend appropriate business strategies to maintain competitiveness.
  

• Drive continuous improvement through data-driven insights and market intelligence.
  

Digital Transformation

• Champion digital initiatives that improve customer engagement, operational efficiency, and commercial performance.
  

• Keep abreast of emerging technologies, digital marketing trends, and industry best practices.
  

• Represent the organisation at industry events, networking sessions, and business engagements where appropriate.