Assistant Manager, Concept Design SEA

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YOUR MISSION

The role is responsible for developing and translating PUMA’s retail concept design direction into distinctive, commercially relevant and scalable store environments across SEAO. It will lead the design development of special concepts, concept evolution and strategic design projects, working closely with the Teamhead Store Design, Senior Head Project & Design, country Project Managers, Retail, Visual Merchandising, Merchandising and Global Retail Environment (GRE). The role combines creative thinking with technical and commercial discipline, ensuring concepts are aligned with PUMA brand principles, customer experience, operational needs, cost parameters and practical implementation requirements. Routine country store design documentation remains coordinated with the existing Store Design team.

Task 1: Concept Development & Design Innovation

• Lead the development and evolution of retail concepts and design directions across SEAO, including special concepts, new store formats, temporary environments and strategic retail initiatives.
• Translate business briefs, customer insights, brand direction and commercial objectives into clear concept narratives, design principles and spatial experiences.
• Develop concept proposals, mood boards, material palettes, colour strategies, fixture approaches, customer journeys and spatial zoning options.
• Explore innovative, flexible and scalable design solutions that support different store sizes, channels and market requirements.
• Monitor retail, design, material and customer-experience trends and translate relevant insights into concept recommendations.
• Ensure concept proposals remain aligned with PUMA brand identity and GRE direction; identify any required exceptions for formal review and approval.

Task 2: Concept Visualization, Design Development & Presentation

• Prepare and oversee high-quality 2D layouts, elevations, 3D models, renderings and presentation materials to communicate design intent.
• Develop design options and visualizations for flagship, strategic, pilot and special-format projects in collaboration with the Store Design team.
• Translate approved concept direction into design guidelines, reference details, material schedules and implementation principles.
• Present design concepts and recommendations clearly to regional stakeholders and incorporate consolidated feedback into subsequent design iterations.
• Maintain a structured library of concept presentations, approved references, material palettes, visual assets and design development records.

Task 3: Technical Feasibility, Brand Alignment & Design Governance

• Work with country Project Managers and Store Design colleagues to test concept proposals against site constraints, technical feasibility, operational requirements and project budgets.
• Coordinate reviews of materials, finishes, lighting, fixtures, signage and detailing with relevant technical, procurement and GRE stakeholders.
• Ensure design solutions consider durability, maintainability, accessibility, safety, sustainability and ease of implementation.
• Identify design risks, inconsistencies and potential deviations early; recommend solutions and route exceptions through the established approval process.
• Support prototype reviews, mock-ups, sample evaluations and design quality checks before wider rollout. Support post-project cost reviews and capture lessons learned to improve future budgeting accuracy.

Task 4: Strategic Project & Cross-Functional Collaboration

• Provide concept design leadership and design support for flagship stores, key launches, pilot projects and other management-priority initiatives.
• Collaborate with Retail, Visual Merchandising, Merchandising, Marketing, Project Management, Procurement and external design partners to align concept intent and business needs.
• Coordinate with country teams to ensure concepts can be adapted appropriately to local market conditions without diluting core brand principles.
• Support project teams during design handover and implementation, clarifying design intent and resolving concept-related queries.
• Capture feedback and post-implementation learnings to inform future concept development and refinement.

Task 5: Process, Knowledge & Capability Development

• Develop repeatable concept design processes, briefing templates, presentation standards and design review checkpoints.
• Support the development of scalable design toolkits and guidance that can be used consistently across SEAO markets.
• Share design knowledge and coach colleagues or external design partners on concept principles, visualization standards and design intent.
• Track concept development milestones, key decisions, feedback and deliverables to maintain transparency and timely progress.

YOUR TALENT

Education: Bachelor’s degree in Architecture, Interior Design, Spatial Design, Industrial Design or relevant studied.

Professional: A minimum 5 years of experience in retail, interior or experiential design. Demonstrated experience developing concepts and translating creative direction into implementable design solutions. Retail store or multi-format concept experience preferred. Experience coordinating with technical, project and commercial stakeholders. Exposure to flagship, pilot or special-format projects is an advantage.

IT Skills: Strong proficiency in AutoCAD and SketchUp or equivalent 2D / 3D design tools. Proficiency in rendering tools such as V-Ray, Lumion, Enscape or equivalent. Good working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and MS PowerPoint.

Language Skills: English & local languages

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.