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What are the Key Deliverables in this role?
Financial Outcomes
- Driving Monthly Brand KPIs via monitoring & execution of planned initiatives.
- Analyze primary and secondary sales and distribution metrics to ensure monthly targets are on track.
- Track stock ageing, billing efficiencies, etc. to highlight and minimize business loss.
Customer Service
- Strong execution of Go-To-Market inputs to ensure timeline adherence.
- Co-create with the BM on brand messaging for GTM elements, E-com pages, etc.
- Plan & execute events, activations, and market interventions for key categories/SKUs in line with annual plans.
- Coordinate with cross-functional teams and vendor partners.
- Ensure timely connectivity of launch elements, POSM, merchandise, etc. in the market.
Internal Processes
- Manage promo/pricing/pack change transitions for on-time delivery.
- Ensure timely approvals and closure of vendor payments, contracts, and internal IOs.
- Gather competition intelligence by tracking:
MRP + schemes and flag off changes wherever applicable.
New product or communication launches.
Innovation and Learning
- Lead the brand scorecard data analysis and share actionable insights for management reviews.
- Analyze data sources to share actionable insights from Nielsen, IMRB, and Brand Track.
- Analyze reports to identify concerns and opportunity areas on brand metrics such as market share, penetration, etc., to help Brand Managers take decisive actions.
Export Innovation Scope: Lead development-led export projects including new products, new variants, recipe development, recipe rework and export-exclusive launches. Regulatory-only and compliance-led replication projects remain under the Exports PM structure.
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