Assistant Manager Marketing
The Assistant Marcom Manager is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
What will I be doing? Position Summary (bullet points)
As the Marcom Manager, you will be responsible for performing the following tasks to the highest standards:
Be familiar with hotel product knowledge and related activities.
Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
Develop and implement the hotel's advertising budget and external advertising.
Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
Ensure the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated in a timely manner.
Real-time monitoring of guest comments on various network platforms and replying promptly.
Plan and execute hotel public relation activities and achieve expected ROI.
Design prints according to hotel standards and ensure print quality.
Manage a comprehensive targeted database and advertise hotel promotions.
Monitor expenses according to the commercial development department budget to maximize return on investment.
Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
Assist with photography, video shooting and interviews of domestic and foreign media.
Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
Prepare, plan and execute hotel public relations activities.
Maintain normal communication with the local media.
Monitor the design project.
Responsible for the management of the Marcom department.
Carry out any other reasonable duties and responsibilities as assigned.