Assistant Manager - Marketing
This position is no longer accepting applications(closed Aug 4, 2026).
Planning & Budgeting
• Support in monitoring the spends of the annual marketing budget
• Support in maintaining budget controls on the assigned marketing budget
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
• Assist the Senior Manager - Marketing in planning the Marketing Calendar
• Assist in implementing all planned thematic and tactical activities in adherence to the Marketing Calendar
Marketing Execution
• Support in building and enhancing the brand Image of the concepts in line with its objectives
• Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
• Manage all in-store creatives including generic, seasonal, promotional and sale POS
• Work alongside the Senior Manager - Marketing to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
• Basic knowledge of LED screens
• Work closely with the Graphic Designer in managing the entire window process - sourcing suppliers and samples, completing allocations for all stores across territory
• Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc
• Collate competitive research on window schemes, season launches, sales, promotions and offers
• Help review the effectiveness of advertisement promotions and take corrective actions
• Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
• Support in recommending store promotions in consultation with Retail Operations/ Concept Marketing
• Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
• Prepare the LPOs (job orders) for the same and maintaining a monthly update to the ‘spend vs. budget’
Marketing Coordination
• Coordinate with Concept managers on a monthly basis, to understand and meet their requirements of signage’s, POS materials, display stands etc and ensure consistency in creatives, advertising, promotions and events
• Coordinate all marketing activity including advertising campaign, in-store graphics, windows, launch event and PR for store launches
• Coordinate with the Stores for the following:
• POS Requirements for the launch of Marketing Promotions
• Consolidation and follow up of their requirements with regards to marketing and retail consumables
• Planogram for the launch of the activities in stores and follow up on the same to ensure timely launch
• Liaise with Concept Marketing teams to coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
• Coordinate cross promotions, tie-ups, brand events for store launches, customer evenings and fashion shows (if applicable)
• Follow through the media advertising maintained with the agency
• Coordinate with the Advertising agency for the artworks, media materials, photo shoots
• Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows
• Coordinate all corporate / brand events including brand launch, seasonal launches etc under the guidelines of the Territory/ Regional Marketing Manager
• Coordinate all direct mailing activities
• Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc.
• Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments
Market Research
• Partner with Corporate / Concept Marketing for periodic market research to study the customer profile / preferences and buying patterns
• Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
Other Marketing Activities
• Coordinate with other outside agencies in consultation with Concept marketing for order placements and printing needs, shopping bags, stickers, flyers, and other sales material
• Support in managing Cross Promotion (i.e. Banks, Airline)
• Coordinate with Public relation agencies for PR and media coverage
• Maintain, update website and coordinate with technical agency for the same
• Help manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program
• Regular updates on brand marketing to the concept marketing team