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Assistant Product Sales Manager-BRANCH BANKING-Enterprise Business Solutions - EBS

CMS & POS

Role Assistant Product Sales Manager
Location Across India
Number of Positions 125
Reporting Relationships Product Sales Manager
Position Grade M1/M2

Drive end-to-end sales, onboarding, and portfolio growth for Merchant Acquiring (POS/EDC, Bharat QR, UPI) and Cash Management solutions (Collections, Payments, Escrow-Capital & Non-Capital Market Deals, Digital Integrations) across assigned verticals and mapped branches/relationship teams. The role combines new acquisition, solutioning & integration, and portfolio retention with strong collaboration across internal stakeholders.

Job Profile


Key Responsibilities:

1) Business Development & Lead Generation

  • Source merchants for POS/EDC/Bharat QR/UPI and identify opportunities for CMS across assigned markets and segments.
  • Work with mapped branches/RM teams to drive leads, campaigns, and product penetration and ensure smooth handover for implementation.
  • Generate independent leads via references, market mapping, and networking; target priority industries/sectors with tailored propositions.
    • Collections: Physical & Electronic Collections, Smart Collect/Virtual Accounts, Payment Gateway, e-NACH, BBPS, Cash, UPI.
    • Payments: Physical & Electronic Payments, Dividend mandates, vendor/salary payouts, UPI payouts, Corporate Remittance
    • Merchant Acquiring: POS/EDC/Bharat QR with appropriate MDR/subvention constructs.

2) Onboarding, Activation & Portfolio Management

  • Coordinate with operations/implementation for seamless go-live; ensure activation and throughput (TPV/collections).
  • Build deep client relationships to retain and grow wallets, cross-sell/up-sell adjacent products, and proactively resolve service issues.

3) Enablement, Training & Marketing Support

  • Train and enable Branch Banking/Relationship teams to sell CMS and Acquiring products effectively.
  • Conduct system demos for Potential & Existing clients; run visibility campaigns and provide marketing collaterals to drive penetration.

4) Risk, Compliance & Governance

  • Ensure KYC/AML and documentation standards are met; maintain AOF accuracy and policy adherence.
  • Explain chargebacks/fraud risks for all product offering and follow audit/compliance
  • requirements throughout deal lifecycle.

  • Key Performance Indicators (KPIs)

    New acquisitions: POS/QR terminals, CMS mandates

  • Activation & throughput: TPV, fee realization.
  • Penetration: Product adoption across mapped branches/segments.
  • Portfolio health: Retention, cross-sell/up-sell, NPS/CSAT.
  • Risk & compliance: Zero critical audit findings; KYC accuracy.

Qualifications & Experience


  • Minimum 1 year experience in sales of POS/Merchant Acquiring with a reputed bank or acquirer
  • Exposure to Cash Management/GTS/CMS solutions (collections, payments, escrow, integrations) preferred.
  • Graduate (BBA, BMS, BAF, BCA, B Tech, B.Sc. IT) required; MBA preferred (Engineering + MBA is an advantage)
  • Proficient in MS Office (Word, Excel, PowerPoint).
  • Strong written and verbal communication in English and local language of the market.

Skills & Competencies

  • Strong sales orientation; self-starter with high energy and proactive approach.
  • Market savvy with solid networking; analytical and practical with troubleshooting aptitude.
  • Excellent interpersonal, negotiation, presentation, and planning skills.
  • Detail-oriented, tenacious yet diplomatic; comfortable working under pressure and meeting tight deadlines.
  • Team player with entrepreneurial/builder mindset; presentable and dynamic.
  • Sound analytical and logical reasoning capabilities.

See also

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