Assistant Vice President

The Subject Matter Expert – Advertising & Operations will serve as EXL’s hands-on expert across AdTech platforms and advertising operations tools, supporting complex client engagements and delivery teams. This role demands deep, practical expertise in tools, platforms, and operational workflows, with a strong focus on execution quality, troubleshooting, and optimization.

This is an individual contributor SME role, focused on tool mastery and operational excellence, not people management.

Responsibilities

Platform Ownership & Tool Expertise

• Act as the primary SME for AdTech platforms, including GAM, DSPs, SSPs, and measurement tools.
• Provide hands-on guidance for complex trafficking, targeting, pacing, and optimization scenarios.
• Troubleshoot delivery issues such as discrepancies, latency, tracking failures, and reporting mismatches.

Campaign Operations & Quality Assurance

• Oversee campaign setup, QA, launch readiness, and in-flight optimization using standard AdOps tools.
• Validate tags, pixels, conversion events, and data flows across platforms.
• Establish and enforce tool-based QA frameworks and control checks.

Measurement, Reporting & Diagnostics

• Analyze platform-level and log-level data to identify performance issues and improvement opportunities.
• Design and review dashboards and reports using analytics and BI tools.
• Resolve discrepancies across ad servers, DSPs, and third-party measurement platforms.

Client Advisory & Solution Support

• Act as a tool and platform advisor in client discussions, audits, and operational reviews.
• Support solutioning and pre-sales efforts by validating tool feasibility and integration approaches.
• Translate business objectives into platform-level configurations and workflows.

Automation & Innovation

• Identify opportunities to automate repetitive AdOps tasks using scripts, APIs, or workflow tools.
• Partner with analytics and engineering teams to operationalize AI-driven optimization and reporting use cases.

Knowledge Sharing & Enablement

• Create and maintain tool playbooks, SOPs, and troubleshooting guides.
• Mentor delivery teams on platform best practices and advanced tool usage.
• Stay current with platform updates, feature releases, and AdTech ecosystem changes.

Experience and Competency Requirements

• 8-12 years of hands-on experience working with AdTech platforms and advertising operations tools.
• Proven expertise in GAM, DSPs, SSPs, tracking frameworks, and measurement tools.
• Strong understanding of programmatic buying, ad serving logic, and delivery mechanics.
• Experience acting as a client-facing tool SME, supporting audits, escalations, and platform optimization.
• Strong analytical, debugging, and documentation skills.
• Excellent communication skills with the ability to explain technical platform behavior clearly.
• Willingness to travel as required to support client engagements; this role does not sponsor employment-based visas.

Skills

AdTech & Media Platforms (Mandatory)

• Freewheel, Google Ad Manager (GAM) – trafficking, forecasting, yield optimization
• Demand-Side Platforms (DV360, The Trade Desk, MediaMath or equivalent)
• Supply-Side Platforms / Exchanges (OpenX, Magnite, PubMatic, etc.)
• Ad Servers, Tags, Pixels, Floodlight, Conversion APIs

Campaign Operations & Execution Tools

• Campaign trafficking and QA tools
• Tag management systems (GTM or equivalent)
• Creative approval and asset management workflows
• Programmatic deal setup (PMPs, PG, Open Auction)

Measurement & Analytics Tools

• Google Analytics / GA4
• Looker, Tableau, Power BI (campaign and operational dashboards)
• Log-level data analysis for delivery, pacing, and discrepancy resolution
• Viewability, brand safety, and fraud tools (IAS, DoubleVerify, Moat)

Automation & Advanced Capabilities

• Workflow automation using scripts, macros, or low-code tools
• API-based integrations between AdTech platforms
• Exposure to AI/ML use cases in ad optimization and performance analytics

Preferred Qualifications

• Experience in consulting or managed services environments.
• Experience supporting large-scale, multi-market advertising operations.
• Exposure to GenAI, automation, or advanced analytics applied to AdTech workflows.