Associate Dir. Sales Performance

Position Summary

The Associate Director of Sales Performance is responsible for driving sales results, operational consistency, and leadership development across assigned districts. This role partners closely with District Managers and field leaders to identify performance opportunities, implement sales strategies, and ensure teams consistently meet company and AT&T expectations.

The ideal candidate is a strong sales leader who uses performance data to make informed decisions, develops leaders through effective coaching, and creates clear action plans that improve customer experience, operational execution, and overall business results.

Key Responsibilities

• Provide leadership and performance oversight across assigned districts and retail locations.
• Partner with District Managers to develop and execute strategies that improve sales, profitability, staffing, and customer experience.
• Review sales trends and key performance indicators to identify opportunities, risks, and areas requiring immediate action.
• Establish clear performance expectations and hold field leaders accountable for results.
• Conduct regular business reviews with District Managers and create measurable performance-improvement plans.
• Coach and develop District Managers and Retail Store Managers to strengthen leadership capabilities and build a strong internal talent pipeline.
• Support underperforming locations through market visits, observation, coaching, and follow-up.
• Ensure consistent execution of company initiatives, AT&T programs, promotional offers, and operational standards.
• Partner with Recruiting, Human Resources, Training, Loss Prevention, and Operations to address staffing, retention, compliance, and performance needs.
• Monitor staffing levels and turnover trends while supporting strategies that improve employee retention and productivity.
• Promote a customer-first sales culture focused on needs-based selling, accountability, and ethical business practices.
• Identify and share successful sales practices across districts to improve performance and consistency.
• Support new store openings, leadership transitions, market changes, and other strategic business initiatives.
• Maintain a strong field presence and build effective working relationships with leaders and employees at all levels.
• Complete additional responsibilities and special projects as assigned.

Performance Areas

Success in this role will be measured through performance in areas such as:

• Sales attainment and year-over-year growth
• Revenue and profitability
• Customer experience
• Product and service performance
• Staffing and employee retention
• Operational compliance
• Leadership development and internal promotions
• Execution of company and AT&T initiatives

Leadership Competencies

• Results-driven leadership
• Strategic and analytical thinking
• Coaching and talent development
• Accountability and follow-through
• Clear and effective communication
• Adaptability and problem-solving
• Collaboration across departments
• Customer-focused decision-making