Associate Director - Sales

<div><span style="font-weight:bolder;">Designation:</span> Associate Director - Sales</div><div><span style="font-weight:bolder;">Office Location</span>: Mumbai</div><div><span style="font-weight:bolder;">Position Description</span></div><div>We are looking for a dynamic and results-driven Associate Director – Agency Sales to lead and accelerate agency business growth for mediasmart across the West region.</div><div>The ideal candidate will have a strong background in AdTech, Programmatic Advertising, Digital Media, and Mobile Advertising, with established relationships across leading media agencies and agency networks.</div><div>This leadership position will be responsible for driving revenue growth, acquiring new agency partnerships, strengthening existing relationships, developing regional go-to-market strategies, and leading a high-performing sales team.</div><div>The role requires a strategic thinker with a strong hunter mindset, commercial acumen, and the ability to position mediasmart's programmatic and omnichannel advertising solutions as a preferred choice for agency partners.</div><div><br /></div><div><span style="font-weight:bolder;">Primary Responsibilities</span></div><ul><li>Regional Sales Leadership: Own and drive agency sales for the West region, consistently achieving quarterly and annual revenue targets.</li><li>New Business Acquisition: Identify, prospect, and acquire new business opportunities across leading media agencies, independent agencies, and strategic agency networks.</li><li>Agency Relationship Management: Build and strengthen senior-level relationships with agency leadership, business heads, digital and programmatic leads, media planners, and key decision-makers.</li><li>Revenue Growth: Expand share of wallet within existing agency partnerships through strategic account planning, upselling, and cross-selling.</li><li>Go-to-Market Strategy: Develop and execute regional sales and GTM strategies aligned with overall business objectives.</li><li>Programmatic & Omnichannel Solutions: Drive adoption of mediasmart's advertising solutions across mobile, Connected TV (CTV), and other relevant digital channels.</li><li>Consultative Selling: Act as a trusted strategic partner to agencies by providing market intelligence, audience insights, campaign recommendations, and data-driven advertising solutions.</li><li>Strategic Partnerships: Establish long-term agency relationships through joint business planning, strategic collaborations, and business reviews.</li><li>Team Leadership: Lead, coach, and mentor sales managers and executives, fostering a culture of performance, accountability, and collaboration.</li><li>Performance Management: Set clear sales objectives, monitor pipelines, conduct regular performance reviews, and support team development and succession planning.</li><li>Cross-Functional Collaboration: Work closely with account management, campaign operations, product, and other internal teams to ensure seamless delivery and client satisfaction.</li><li>Business Strategy: Represent the West region in leadership forums and contribute to national sales strategy, revenue forecasting, and business planning.</li><li>Market Intelligence: Monitor competitive developments, emerging AdTech trends, agency movements, and market opportunities to proactively shape sales strategies.</li></ul><div><b>Required Skills & Experience</b></div><ul><li>12+ years of experience in AdTech, Digital Media, Programmatic Advertising, Mobile Advertising, or related industries.</li><li>Proven track record of agency sales leadership, revenue generation, and new business acquisition.</li><li>Strong established relationships with leading media agencies, agency networks, programmatic teams, and senior decision-makers across the West region.</li><li>Experience in managing, mentoring, and scaling high-performing sales teams.</li><li>Strong understanding of the programmatic advertising ecosystem, DSPs, mobile advertising, CTV, performance marketing, and branding solutions.</li><li>Experience working with agency trading desks, programmatic buying teams, and digital media planners.</li><li>Demonstrated ability to develop and execute regional GTM strategies and achieve ambitious revenue targets.</li><li>Strong consultative selling, negotiation, presentation, and stakeholder management skills.</li><li>Excellent commercial acumen with the ability to identify strategic growth opportunities and build long-term partnerships.</li><li>Entrepreneurial mindset with a hunter approach, strong ownership, and a results-oriented attitude.</li><li>Excellent written and verbal communication skills, with the ability to engage and influence senior stakeholders.</li></ul><div><span style="font-weight:bolder;">Work Environment Details:</span></div><div><span style="font-weight:bolder;">About Affle</span></div><div>Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company driving AI-led innovation in mobile advertising. Our platforms empower brands to optimize discover, identity and convert high-value customers using proprietary data, deep audience insights, and advanced generative AI. Affle's strong tech-stack enables advertisers to optimize targeting, personalize engagement, and maximize ROI by combining consumer intelligence with AI-powered agents and adaptive algorithms.</div><div>To learn more visit <a href="http://www.affle.com" target="_blank" rel="noreferrer noopener">www.affle.com</a></div><div><span style="font-weight:bolder;">mediasmart:</span></div><div>mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.</div><div> Unique strengths such as omni-channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.</div><div> mediasmart is now part of the Affle Group, a fast growing public listed company. Affle (India) Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE)</div><div>To learn more visit www.mediasmart.io </div>