Associate Marketing Director

Balanced Body is hiring!

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.

About the Role

We are seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across our full product ecosystem, as well as our education, training, and community programs. This leader will oversee our four marketing teams (Digital, Creative, Video, and Content) and help guide the marketing function worldwide, ensuring a consistent brand voice and identity across every region and touchpoint.

This role offers significant opportunity for growth and expanded leadership within the marketing function. It is an exciting opportunity to join a high-growth, privately held leader as we expand into the broader mindful-movement and wellness market.

What you'll do

Strategy & Leadership

• Lead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs
• Lead, mentor, and develop the marketing team across four disciplines (Digital, Creative, Video, and Content); assess strengths and gaps, set priorities, and build the structure and talent needed to scale
• Partner with the Marketing Director on the annual marketing plan, budget, and department goals
• Manage agency and external partner relationships to ensure effective spend that drives growth

Brand & Creative

• Protect and evolve the brand’s visual identity, tone of voice, and messaging so they remain consistent across all markets, channels, and partner touchpoints
• Oversee creative, video, and content production for campaigns, product launches, catalogs, e-commerce, and social, ensuring work is on-brand, on time, and on budget

Demand Generation & Digital

• Oversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for both equipment and education programs
• Build community-driven marketing programs that engage instructors, studio owners, and Pilates enthusiasts worldwide

Cross-Functional & Global

• Partner with Sales, Education, Product, and Customer Service to align marketing with company initiatives and support new product go-to-market
• Develop international field marketing strategy and manage execution, supporting market expansion, adapting campaigns for regional distributors and partners, and equipping them with marketing tools and resources
• Represent the brand at key industry events and partner activations

Budget & Performance

• Own the marketing budget, allocating spend across channels and regions to maximize return
• Use customer research, market data, and sales performance to make fact-based decisions; set KPIs and report on ROI to executive leadership
• Stay current on emerging marketing trends and technologies