Associate - Marketing - IIM/ISB/MDI/FMS

About the Role:

As an Associate Marketing, youll work directly with product leaders, sales teams, designers, and leadership to build the complete go-to-market strategy for our AI products and Digital Engineering offerings. This is not a conventional marketing role. Youll work in everything from positioning and messaging to launch strategy, content, customer research, analyst thinking, and demand generation.

If you enjoy solving business problems, simplifying complex technology, and building products that customers love, youll thrive here.

Go-To-Market:

- Develop GTM strategies for Kagen AI products and Successives digital engineering offerings.

- Define ideal customer profiles (ICP), buyer personas, and positioning.

- Create product launch plans and execution roadmaps.

- Support pricing, packaging, and commercialization initiatives.

Marketing & Content:

- Work with designers and content teams to create product brochures, one-pagers, websites, landing pages, and case studies.

- Develop blogs, whitepapers, thought leadership content, and social campaigns.

- Work closely with design teams to create marketing assets.

- Manage services promotion & product launches across digital channels.

Market & Competitive Intelligence:

- Research competitors, emerging AI trends, and customer needs.

- Conduct market sizing and opportunity analysis.

- Identify whitespace opportunities for new products.

- Track market movements and recommend GTM improvements.

Must Have:

- MBA from IIM or Tier 1 B Schools.

- B.Tech background preferred - you need to understand what you're marketing.

- Strong written communication - crisp, persuasive, structured.

- Demonstrated ability to think in systems and work independently.