Associate Process Manager

Key Responsibilities

Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK
Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks.
Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
Manage Marketing Channel setup, processing rules, and attribution validation.
Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau.
Perform cohort, attribution, contribution, trend, and funnel analysis.
Collaborate with marketing, product, and technology teams to optimize measurement and personalization.

Qualifications & Requirements

Hands on experience in Adobe Tagging / Adobe Analytics.
Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks.
Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.
Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
Strong understanding of data layers, XDM schemas, analytics governance, and data quality checks.
Experience with Adobe Analytics Workspace and BI tools such as Tableau.
Strong analytical, problem-solving, and communication skills.
Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).

Preferred Skills & Certifications

Adobe Analytics – Business Practitioner certification.
Adobe Analytics Developer / Architect certification.
Adobe Experience Platform (AEP) certification.
Experience with Adobe Customer Journey Analytics (CJA).
Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.

See also