Associate Professor - Digital Marketing

RESPONSIBILITIES

Teaching & Learning

• Contribute to academic leadership in teaching and learning, including curriculum innovation, programme development, and the enhancement of pedagogical practices

• Design, prepare and deliver high-quality teaching and learning materials; conduct lectures, tutorials, and assessments in line with best practices to optimise student learning outcomes.

• Provide mentorship and support to colleagues and postgraduate students in developing effective teaching and learning strategies.

• Supervise postgraduate research and promote a culture of scholarly teaching and continuous improvement.

• Maintain and advance high standards of teaching excellence to meet the University’s expectations for academic quality and student success.

Research

• Demonstrate leadership and active contribution in scholarly activities, including conducting impactful research, publishing in indexed journals, and presenting at reputable conferences.

• Initiate or collaborate on research projects and contribute to securing external research funding.

• Mentor junior academics or research students to develop their research capacity.

• Achieve and sustain research outputs and impact consistent with the Associate Professor level of appointment.

Administration and Other Activities

• Actively participate in departmental, school, and faculty administration through committee involvement, working groups, and governance activities.

• Contribute to initiatives that enhance the effectiveness and reputation of the University’s academic and operational functions.

• Engage in continuous professional development and support the advancement of academic and institutional excellence.

• Assist in building and maintaining linkages with external organisations, industry partners, and professional bodies to strengthen collaboration and promote the University’s academic profile.

REQUIREMENTS

• PhD in Digital Marketing, Marketing, a related discipline from a recognised university.

• Applicants with proficiency in SAS software are highly preferred.

• Minimum of five (5) years of relevant experience in teaching, research, and/or industry practice, preferably within a higher education environment.

• Strong publication record with 3–5 indexed journal publications (ISI / Scopus Q1 and Q2) within the last five (5) years.

• Proven ability to secure external research grants as Principal Investigator, with a cumulative value of RM75,000–RM100,000.

• Scopus h-index of at least 5.

• Successfully supervised and graduated at least two (2) PhD students by Research as the main supervisor.

• Proven experience in curriculum design, teaching innovation, and pedagogical excellence.

• Evidence of mentoring and coaching colleagues and students to achieve academic excellence.

• Skilled in developing and applying effective teaching methodologies, including the use of digital and IT technologies.

• Active involvement in research projects, consultancy, or professional practice with evidence of scholarly or industry-relevant outputs.

• Commitment to continuous professional development and engagement with relevant professional or academic bodies.