B2B Lifecycle Marketing Manager
You will own email, in-product, and nurture programs across B2B self-serve and enterprise funnels. You will build lead scoring and segmentation systems, manage marketing-to-sales handoffs, run ABM programs, personalize workflows with AI, and measure pipeline and revenue influence.
Responsibilities
- Design and optimize lifecycle and nurture campaigns
- Own lead scoring and segmentation models in HubSpot
- Manage the marketing-to-sales handoff
- Build and run ABM programs
- Use AI workflows to personalize content and automate segmentation
- Report on pipeline and revenue influence
- Test and iterate on messaging, timing, and funnel triggers
Requirements
- 4+ years in B2B lifecycle, demand generation, or marketing automation
- HubSpot proficiency
- Salesforce knowledge
- Lead scoring and segmentation
- MQL, SQL, and PQL funnel experience
- ABM program experience
- Analytical skills
- Funnel metrics
- Cross-functional communication
Benefits
- Annual professional development stipend
- Annual social travel stipend
- Annual company offsite
- Monthly co-working stipend