B2B Sales Executive - Lahore

About Wide Ripples Digital

We are seeking a motivated, confident and results-driven B2B Sales Executive to join our backend sales team in Lahore. The ideal candidate will be responsible for independently identifying potential business clients, generating leads through outbound prospecting and cold calling, promoting the company's digital marketing services and acquiring new clients in international markets, particularly the USA and Canada.

Key Responsibilities:

• Independently identify, research and qualify potential B2B clients across the USA and Canada through cold calling, LinkedIn prospecting, email outreach and other lead-generation channels.
  

• Conduct outbound cold calls to business owners, decision-makers and potential clients to introduce and promote the company's services.
  

• Generate and develop new leads independently rather than relying on company-provided or pre-qualified leads.
  

• Present and promote the company's digital marketing services, including SEO, local SEO, social media marketing, Google Ads, Meta Ads, website design and development, and lead generation solutions.
  

• Identify client requirements and recommend suitable digital marketing solutions based on their business goals, challenges and growth objectives.
  

• Conduct sales calls, virtual meetings, presentations and service demonstrations to effectively communicate the company's value proposition.
  

• Build, manage and maintain a strong pipeline of prospective clients, ensuring consistent follow-ups and effective lead conversion.
  

• Develop and maintain long-term client relationships to encourage repeat business, client retention, upselling and cross-selling opportunities.
  

• Prepare sales proposals, quotations and customized service packages in coordination with the relevant internal teams.
  

• Collaborate with the company's marketing, technical and operations teams to understand service offerings, address client queries and ensure smooth communication throughout the sales process.
  

• Maintain accurate records of prospects, leads, client interactions, follow-ups, sales activities and pipeline progress using GoHighLevel (GHL) CRM.
  

• Regularly update lead statuses, sales activities, follow-up schedules and deal progress in GHL to ensure proper pipeline management.
  

• Stay updated on digital marketing trends, industry developments and competitor offerings to effectively communicate the value of the company's services.
  

• Achieve monthly sales targets, including prospecting, outreach, client acquisition and revenue goals.
  

Requirements

• 1–3 years of experience in B2B sales, business development, cold calling or client acquisition, preferably within digital marketing, advertising, IT or professional services.
  

• Excellent English communication, verbal presentation, negotiation and interpersonal skills.
  

• Strong cold-calling, prospecting, lead-generation, follow-up and deal-closing abilities.
  

• Confidence in initiating conversations with international business owners and decision-makers.
  

• Basic understanding of digital marketing services, including SEO, social media marketing, paid advertising and website development.
  

• Ability to understand client business requirements and effectively communicate the value of digital marketing solutions.
  

• Experience dealing with international clients, particularly in the USA and Canadian markets, will be an advantage.
  

• Familiarity with GoHighLevel (GHL), CRM systems, LinkedIn prospecting, email outreach and sales pipeline management is preferred.
  

• Ability to independently research prospects, generate leads and manage the complete sales process from initial outreach to client acquisition.
  

• Self-motivated, target-oriented and capable of working independently in a performance-driven environment.
  

• Willingness to work the night shift from 6:00 PM to 3:00 AM (Pakistan Standard Time).
  

Benefits

• Competitive salary with performance-based commissions.
  

• Opportunity to work with international clients, primarily across the USA and Canada.
  

• Professional development and career growth opportunities.
  

• Ongoing training and support to strengthen sales, negotiation and digital marketing knowledge.
  

• Hands-on experience with international B2B sales, cold calling, lead generation and client acquisition.
  

• Exposure to GoHighLevel (GHL) and professional CRM-based sales pipeline management.
  

• A collaborative, growth-oriented work environment with opportunities to contribute directly to business expansion.