B2B Tourism Marketing Manager- Lead Generators
Role
Summary: This Role is for a DMC(Destination Management
Company)- Tourism for Inbound Sales .The Marketing Manager – B2B is responsible
for Domestic Market and will be leading and executing the
company’s B2B Marketing strategy, executing the DSR , with daily field sales calls & meetings, building strong
relationships with travel agents and corporate clients, and driving revenue
growth. This role requires a strategic mindset, leadership skills, and a
hands-on approach to expanding market share and achieving Marketing targets in
the tourism and hospitality sector.
B2B Lead Generator role at Touracle, based on the specific criteria
1. Market Knowledge & Local Familiarity
- Domestic
Market Expertise: The candidate must possess a strong foundational
understanding of the domestic tourism sector.
- Local
Identity: They must be a local resident of the target city (e.g., Delhi) with a deep understanding of its geography, travel hubs, and
local market dynamics.
2. High-Frequency Field Sales Execution
- Daily
Agent Visits: This is a heavy on-the-field role requiring the
stamina to meet 8 to 10 local travel agents every single day.
- Product
Pitching & Lead Generation: During these face-to-face
meetings, you must confidently discuss Touracle’s travel products, build
relationships, and actively extract business leads.
3. Professional Presence & Communication
- Strong
Personality: You should be an engaging, professional, and
high-energy personality that can build immediate trust with local travel
agents.
- Bilingual
Fluency: Excellent verbal communication skills in both English
and Hindi are mandatory to effectively pitch products and handle
objections on the field.
.Key
Responsibilities:
• Develop and execute strategies to acquire new B2B clients and
expand the company’s business network.
• Drive Marketing initiatives and campaigns to increase market share
and revenue.
• Identify and capitalise on new business opportunities through
market research and networking.
• Build and maintain strong relationships with key travel agencies and
business partners.
• Achieve monthly, quarterly, and annual Marketing targets as per
company goals.
• Monitor Marketing performance and analyse market trends to
optimize business strategies.
• Implement pricing strategies and Marketing promotions to drive
conversions.
• Ensure daily Marketing reporting and accurate data management.
• Act as the primary point of contact for key B2B clients, ensuring
strong relationships.
• Handle high-value negotiations and resolve client concerns
efficiently.
• Visit Agents as per DSR
• Stay updated on market trends, competitor strategies, and emerging
opportunities.
• Provide insights to senior management to improve Marketing
strategies and offerings.
• Recommend product and service improvements based on customer
feedback.
• Work closely with operations, marketing, and product teams to
ensure seamless service delivery.
• Align Marketing strategies with marketing campaigns for better
lead conversion.
• Ensure compliance with company policies and industry regulations.
Preferred
Qualifications & Experience:
• Bachelor’s/Master’s degree in Business,
Marketing, Marketing, or a related field.
• Experience in B2B Marketing, preferably in the
tourism and hospitality sector.
• Proven track record of achieving and exceeding
Marketing targets.
• Experience with CRM tools, Marketing analytics, and reporting.
Core Competencies
• Marketing & Business Development |
Negotiation & Closing Skills | Relationship Management | Leadership &
Team Management | Strategic Thinking & Decision Making | Target-Oriented
Approach | Excellent Communication & Presentation Skills