Brand and Business Management - Product Marketing Specialist/行銷專員 - TWMC/消費性電子產品行銷總部
台灣索尼股份有限公司 Brand and Business Management - Product Marketing Specialist/行銷專員 - TWMC/消費性電子產品行銷總部
Description
1. Marketing product category's over-all business in Taiwan market and to realize targets in sales volume, profit, and share.
2. Purpose and discuss future product lineups and roadmaps with HQ to continue business growth in response to local customer demands.
3. Develop annual sales plan and marketing budget (P/L). Monitor and control the category's business P/L status every month.
4. Analyze market trends and competition in different segments, including feature/channel/price, then propose overall business plan on a monthly basis.
5. Set target customer, product position, and channel strategy. Actively communicate with related departments such as sales and Marcom to ensure everyone is heading in same direction.
6. Managing both company and market inventory, and quick response to problem inventory.