Brand and Trade Manager

About the role

Our client is looking to hire an experienced brand & trade manager to join their growing team in Amman, Jordan. Operating in the FMCG distribution space and representing a portfolio of multinational brands, they are seeking a commercially driven professional who can bridge strategic brand management with impactful trade execution across both modern and traditional channels.

This is a senior individual contributor role with high visibility, offering the opportunity to own brand plans end-to-end, drive trade activations, and work directly with regional distributors and brand principals.

What you'll do

Brand management

• Develop and implement annual brand plans aligned with principal guidelines and company objectives.
• Manage brand budgets, track ROI, and ensure responsible allocation of spend.
• Lead new product launches, including pricing strategy, go-to-market planning, and positioning.
• Monitor brand performance via sell-in/sell-out data, market share, and consumer insights.
• Maintain strong relationships with multinational brand principals and uphold brand standards.

Trade marketing & activations

• Design and execute trade promotions, in-store activations, and visibility programs across all trade channels.
• Develop and deploy POS materials, planograms, and channel-specific assets in line with brand guidelines.
• Conduct regular market visits to assess execution quality and identify opportunities for improvement.
• Track and evaluate the effectiveness of all trade activities, delivering post-promotion analysis and recommendations.
• Work closely with the sales team to align trade programs with distribution and volume targets.

Commercial planning & analysis

• Prepare accurate sales forecasts and demand plans in collaboration with the sales and supply chain teams.
• Develop commercial plans, pricing proposals, and promotional calendars.
• Manage budgets within approved limits, with clear variance tracking and reporting.
• Analyze market data, competitive landscape, and category trends to inform strategic decisions.
• Prepare concise management reports and presentations on brand and trade performance.

Distributor & stakeholder management

• Serve as the key liaison between the company and brand principals/distributors.
• Manage joint business plans with key distribution partners, ensuring alignment on targets and activations.
• Support and coach the sales team on brand messaging, product knowledge, and trade execution tools.

What we're looking for

Experience & background

• 4–6 years of experience in brand management and/or trade marketing within the FMCG industry — this is non-negotiable.
• Proven track record of managing multinational brands and collaborating with distributors.
• Hands-on experience designing and executing trade activations and promotional campaigns.
• Background in budgeting, forecasting, and commercial planning.
• Experience working with regional markets is a strong advantage.

Skills & competencies

• Advanced proficiency in Microsoft Excel (pivot tables, data modelling) and PowerPoint.
• Strong analytical mindset: you can turn data into clear, actionable recommendations.
• Excellent project management skills; comfortable handling multiple brands and workstreams simultaneously.
• Exceptional English communication skills, both written and verbal.
• Strong interpersonal and stakeholder management skills.
• Self-starter who thrives working independently in a fast-paced environment.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.