Brand Experience Planner, Hospitality Marketing
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"Location: Kohler, WIOpportunityThe Brand Experience Planner plays a key role in planning and executing marquee and signature events that bring the Kohler Hospitality brands to life. This role collaborates cross functionally to ensure every experience aligns with brand standards, enhances guest engagement, and reflects the creative vision established by leadership. From concept to execution, the Brand Experience Planner manages event logistics, décor sourcing, vendor coordination, budgets, and onsite delivery to ensure flawless, memorable experiences. It will also shape the in-house guest experience in a way that is relevant to today’s culturally connected guest. This role is creative and should influence our businesses and the culture around them. This position will focus on Kohler, Wisconsin.SPECIFIC RESPONSIBILITIESPlan and execute Resort Programming, including: Resort Holiday Events Resort Signature Experiences Develop comprehensive logistics plans for event set‑up and tear‑down. Work with the Brand Experience Manager to activate event designs based on established creative direction and design decks. Ensure all event elements align with approved designs and brand standards. Collaborate closely with the Marketing team to promote events and drive attendance. Work directly with Food & Beverage teams for programming requiring coordination. Review and approve BEOs and Communication Guides developed for event execution. Collaborate with the Brand Experience Design Consultant on décor, aesthetics, activations, and FF&E as needed. Utilize debrief notes and data from past events to refine planning and creative decisions. Partner with the Creative team to request, review, and finalize printed assets for events. Learn property management systems (Resort Suite and Amadeus) to book rooms and spaces as needed. Create Banquet Event Orders when necessary. Assist in the timely communication, internal and external, of events and activities to resort. Assist in monitoring department monthly expenses. Ensure procurement aligns with design intent, timeline, and budget expectations. Adhere to budget parameters provided for special events and assigned activities. Catalog competitor events to stay on top of trends in the market. Serve as the on‑site lead during events to ensure the vision is properly executed. Other duties as assigned.
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The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.
It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.