Brand Manager
Description
About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
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© 2026 Akzo Nobel N.V. All rights reserved.
Job Purpose
The purpose of this job is to manage & introduce the portfolio of wall paint category products and activities so that the brand maintains a competitive healthy equity and grows profitably.
Key Accountabilities
- Regional Product portfolio network (Interiors & Exterior) – provide input to ASEAN strategy development and planning and implement agreed priorities and activities
- Country Marketing Team – actively build and drive the ASEAN Interior & Exterior wall paint agenda including product launches and communication activities, ensuring alignment with Brand architecture and delivery of KPI’s
- Giving active input on country specific trends, needs and insights on Interior & exterior paint to ensure that category portfolios stay relevant and compelling to the consumer and ahead of competition
- Supporting regional Interior & Exterior projects by actively contributing country’s information and working in multifunctional teams
- Deliver high quality and timely local input on the categories assigned both to consumers, customers, influencers or painters
- Contribute and participate in the ASEAN Insight Generation process of Interior & Exterior wall paint categories
- Manage the implementation of the ASEAN brand architecture for assigned categories both interior & exterior wall paint and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
- Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information
- Together with Sales implement, monitor and course-correct price strategy
- Work with Sales for the channel strategy for assigned categories in the wallpaint both Interior & Exterior products range
- Work with Supply Chain for the phase in/phase out of stock as well as demand planning
Key Activities
- Work with sales on the deployment and installation of POST requirements for Interior products
- Work with technical on product development
- Implement the ASEAN Interior & Exterior communication campaign and translate to local needs
- Write a strong media brief for assigned categories both Interior & Exterior brand considering 360 touch points
- Work with Customer Marketing team to deliver local activation program that is aligned with ASEAN program calendar.
- Measure, evaluate and course correct all media activities
- Deliver together with sales to ensure the sales and marketing activity plan are well integrated
- Grow assigned categories for both Interior & Exterior wall paint product range and ensure healthy margins and profitability
- Provide inputs and insights to business analysis and financial analysis of the assigned categories for Interior & Exterior products range
- Contribute to a smooth country marketing planning process for the assigned categories
- Constant monitoring of identified performance areas (revenue, profits, share) for assigned categories both for Interior & Exterior and escalate to Category Marketing Manager & Head of Marketing when there is significant deviation from brand target budget.
Experience
Minimum 7 – 10 years in a marketing role and experience in managing product portfolio
PERSONAL CHARACTERISTICS & BEHAVIOURS
Functional
- Good at project management
- Analytically and strategically skilled
- Good knowledge of English
- Basic knowledge in Accounting- P&L
Personal
- High energy
- Good communicator
- Collaborative
- Organized
Action oriented – faces challenges head-on and pushes for solutions, despite seeming ambiguities
Education
Bachelor degree in business
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At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.