Brand Manager - FMCG

Brand Manager (From FMCG Company only)

Role Overview:

As a Brand Manager, you will be the custodian of our brand identity, driving growth and market penetration for our diverse product portfolio in the FMCG sector. You will operate at the intersection of consumer insights, creative strategy, and commercial execution, working closely with cross-functional teams including Sales, Supply Chain, and Finance to ensure seamless product launches and sustained brand health. Your day-to-day will involve analyzing market trends, orchestrating high-impact marketing campaigns, and managing category performance to ensure we remain top-of-mind for our consumers. By translating complex data into actionable marketing strategies, you will directly influence our market share and contribute to the long-term profitability of the organization across our Mumbai and Kolkata operations.

Key Responsibilities:

- Develop and execute comprehensive brand strategies to strengthen market positioning and drive consumer engagement across target demographics.

- Lead end-to-end product launches by coordinating with R&D and Sales teams to ensure product-market fit and effective retail distribution.

- Analyze category performance metrics and consumer feedback to identify growth opportunities and optimize product mix for maximum ROI.

- Manage marketing budgets and media spends to ensure efficient allocation of resources across digital and traditional channels.

- Collaborate with external creative and media agencies to produce compelling brand communication that resonates with the target audience and enhances brand equity.

Required Skillset:

- Demonstrated ability to translate consumer insights into successful marketing campaigns that drive measurable business outcomes.

- Strong analytical proficiency in managing category P&L and interpreting market research data to guide strategic decision-making.

- Exceptional interpersonal skills to effectively influence cross-functional stakeholders and lead collaborative projects across regional offices.

- Proven track record of managing brand communication and creative development in a fast-paced FMCG environment.

- Ability to thrive in an on-site work environment, maintaining high levels of coordination between the Mumbai and Kolkata teams.

- An MBA from a premier business school is highly preferred, providing a strong foundation in marketing principles and strategic management.

- 1 - 3 years of professional experience in brand management or category management within the FMCG industry.

- Candidate should be only from FMCG industry and 2024 batch passouts will be preferred.

Tags: Marketing, Brand Management, FMCG Marketing, Category Management