Brand Manager - Brand Strategy - FMCG

Role Overview :

As a Brand Manager, you will be at the heart of shaping our brand identity and ensuring it resonates deeply with our target audience. Your day-to-day will involve crafting compelling brand narratives, overseeing multi-channel communication strategies, and executing high-impact activation campaigns. You will collaborate closely with cross-functional teams, including creative agencies, sales, and product development, to ensure a unified brand voice across all touchpoints. By translating market insights into actionable strategies, you will directly influence brand equity, drive customer engagement, and play a pivotal role in the successful launch of new product lines that define our market presence.

Responsibilities:

- Prepare brand strategy.

- Develop brand communication and copy strategy along with investments.

- Set metrics for equity measures.

- Develop or assess brand architecture and positioning.

- Develop brand extensions and pricing strategies.

Requirements:

- MBA (Marketing) with 1 - 2 years experience.

- Candidate should have handled brands or sub brands independently.

- Independently managed product launches, media campaigns.

- Experience in sales is a plus.