Brand Manager (m/f/d)
About this Position Are you passionate about building brands that consumers love? We are looking for a dynamic and strategic Brand Manager to lead brand-building initiatives and product launches within our Consumer Brands business. As part of our Hungarian Marketing Team, you will manage a portfolio of iconic brands, working closely with regional and cross-functional partners to identify growth opportunities and bring winning strategies to life. This role offers an outstanding opportunity for an ambitious marketing professional to combine strategic thinking, consumer centricity, and creativity while making a tangible business impact. Join us to shape the future of renowned brands and accelerate your career in a leading FMCG organization. What you´ll do Own and execute the local brand strategy and annual marketing plans in line with business objectives and regional priorities Monitor brand performance and identify growth opportunities through consumer insights, market data, competitive analysis, and category trends Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies Drive innovation and product launch projects, ensuring successful go-to-market execution and post-launch performance tracking Manage packaging updates and portfolio optimization initiatives in line with brand and business needs Collaborate closely with Sales, Commercial Excellence, Controlling, and Supply Chain teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives