Brand Marketing Manager
Brand Marketing Manager
Type: Full-time
Reports to: Market Leader HU
Preferred location: Budapest (HU)Develop and execute the annual brand plan/strategy in line with business goals and group direction
Plan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROI
Strengthen brand awareness and visibility in Hungary through creative, data-driven campaigns
Ensure consistent brand communication across all channels – from campaigns to social media, PR and B2B
Analyze market trends, customer insights, and competitor activity to refine messaging and campaign strategy
Conduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaigns
Lead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative culture
Collaborate closely with agencies and regional brand leads to align local execution with group strategy
Oversee the local marketing budget and ensure efficient, impactful use of resources
You will have proven experience with:
Brand strategy & annual planning
Integrated ATL/BTL campaign management
Channel & media mix optimization
Market & competitor intelligence
Post-campaign analysis & ROI
Data-driven decision making
Team leadership & development
Budget ownership
- Be part of one of the leading travel-tech companies in the region
- Work on products used by millions of travelers
- Collaborate with talented and supportive colleagues
- Hybrid working model with flexibility
- Opportunity to own the local brand marketing strategy and make a visible impact on business results
- Competitive compensation and benefits package